B&N seeking manufacturing partner in NOOK segment


Barnes & Noble reported NOOK segment, which consists of the company's digital business, had Q4 revenues of $108M, down 34.0% as compared to the year ago period. Q4 device sales declined due to lower selling volume. Digital content sales increased decreased 8.9% for Q4 due in part to the device sales shortfall as well as the comparison to the The Hunger Games and Fifty Shades of Grey trilogies a year ago. The company plans to significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing. Going forward, the company intends to continue to design eReading devices and reading platforms, while creating a partnership model for manufacturing in the competitive color tablet market. The lines of Simple Touch and Glowlight products will continue to be developed in house, and the company’s tablet line will be co-branded with yet to be announced third party manufacturers of consumer electronics products. At the same time, the company intends to continue to build its digital catalog, it said.

View Comments (0)