BAILEYS(R) Coffee Creamers Launches Three New Premium Flavors

Indulgent New Non-Alcoholic Coffee Creamers Provide Luxurious, Affordable Coffee Experience

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BAILEYS(R) Coffee Creamers Launches Three New Premium Flavors
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BAILEYS(R) Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, adds BAILEYS(R) …

LYNNFIELD, MA--(Marketwired - May 1, 2013) - BAILEYS® Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, today announced the launch of three new rich and creamy flavors. BAILEYS® Mudslide, Vanilla Brown Sugar, and Limited Edition White Chocolate Raspberry Swirl are delicious additions to the brand's existing 11 flavors. Available now at a variety of retailers nationwide, the new indulgent flavors make for a delectable addition to a morning coffee routine or a mid-afternoon coffee break.

"Our consumers are always looking for ways to elevate their everyday coffee experience in the midst of their busy lives," said Lynne Bohan, spokesperson for HP Hood LLC, licensee of BAILEYS Coffee Creamers. "These new unique BAILEYS Coffee Creamers flavors help to add a little excitement to your day or to briefly transport you to a more tranquil place depending on the flavor you choose."

New BAILEYS Coffee Creamers - Three new rich and creamy flavors:

  • BAILEYS® Mudslide - Inspired by the classic BAILEYS® Mudslide cocktail, subtle chocolate notes blend perfectly with the unmistakable rich and creamy flavor of BAILEYS® Original Irish Cream liqueur, delivering the smooth taste of BAILEYS® Mudslide to be enjoyed any time of the day.

  • Vanilla Brown Sugar - Delicately cooked brown sugar that is perfectly caramelized combined with luscious, creamy vanilla to create a truly indulgent flavor that seamlessly blends with coffee.

  • Limited Edition White Chocolate Raspberry Swirl - Rich, white chocolate infused with sweet raspberry, all in the silkiest of smooth cream.

For more information about BAILEYS Coffee Creamers, please visit www.baileyscreamers.com.

About HP Hood LLC (Licensee of BAILEYS Coffee Creamers)
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart, Heluva Good!, LACTAID®, Blue Diamond Almond Breeze and Hershey's Milk & Milkshakes. For more information about Hood, please visit www.Hood.com.

About BAILEYS® Irish Cream
BAILEYS® Original Irish Cream launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by Diageo plc, BAILEYS contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on BAILEYS Irish Cream, please visit www.BAILEYS.com.

Contact:
Media contacts:
Meredith D'Agostino
451 Marketing
Email Contact
(516) 884-7162

Sarah Barow
HP Hood LLC / BAILEYS Coffee Creamers
Email Contact
(617) 887-8455
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