Barfresh Food Group Acquires Worldwide Rights to Its Ready-to-Blend Beverage Packs

Accesswire

Denver, CO (Accesswire - October 22, 2013) - Barfresh Food Group, Inc. (BRFH), a marketer and distributor of unique ready-to-blend beverages, including smoothies, shakes and frappes, has acquired the exclusive worldwide patent rights to its ready-to-blend beverage packs. This is in addition to its currently held patent rights in the United States and Canada, the largest blended beverage market globally. With this acquisition, Barfresh gains exclusive rights to service key international markets including but not limited to China, Europe, Japan, Brazil as well as Australia and New Zealand.

Riccardo Delle Coste, Barfresh’s Chief Executive Officer explained "we have developed a robust pipeline of opportunities that we’ve been advancing with multinational restaurant corporations, food service distributors and grocers with whom we are well along in our test marketing and we look forward to detailing as we achieve milestones. Based on conversations with our various partners and the early results in our test markets, we believe that our beverage solutions will be of particular interest to our United States based customers for their global locations, as well as internationally based restaurant chains, which makes this acquisition much more timely and valuable."

The rights acquired by Barfresh include all international patents and trademarks covered under the international Patent Cooperation Treaty.

Mr. Delle Coste went on to explain, "because we already had the North American rights, we were the natural acquirer and were able to move quickly and acquire these assets cost effectively." Barfresh was able to fund the all cash purchase and still leave sufficient resources to fund its growth plan.

"Controlling the worldwide technology and patents for our ready-to-blend beverage packs gives us the opportunity to expand our distribution network, license our technology, and build global revenues. We now have the ability to grow more rapidly and in more markets," added Arnold Tinter, Chief Financial Officer of Barfresh.

About Barfresh Food Group, Inc.

Barfresh Food Group, Inc. (www.barfresh.com/us) is a marketer, manufacturer, and distributor of ready-to-blend beverages. The Company utilizes a proprietary patent pending system, using controlled pre-packaged portions, to deliver freshly made smoothies that are quick, cost efficient and generate no waste. Barfresh Food Group, Inc. utilizes contract manufacturing facilities to complete the manufacturing of its sealed pack of ingredients for an individual smoothie. The Company sells ready-to-blend all natural beverages primarily to restaurant chains in the Quick Serve Restaurant and casual dining sectors and has been expanding its presence in the United States as a number of significant restaurant chains enter the smoothie market and choose Barfresh as their provider.

Forward-Looking Statement Notice

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company’s recent filings with the Securities Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact: Beverly Jedynak
Martin E. Janis & Company, Inc.
312-943-1123
bjedynak@janispr.com

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