Barry Callebaut: The future of chocolate at CHOCOVISION 2012 in Davos

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ZURICH, SWITZERLAND--(Marketwire -05/09/12)-

Barry Callebaut AG /Barry Callebaut: The future of chocolate at CHOCOVISION 2012 in Davos. Processed and transmitted by Thomson Reuters ONE.The issuer is solely responsible for the content of this announcement.

Besides Sir Bob Geldof, the speakers at this international conference willinclude ministers from cocoa-growing countries, global business leaders,and aNobel Prize Laureate

In June more than 200 senior business leadersfrom the cocoa, chocolate and retail industries, as well as influentialpoliticians and key NGO representatives, will meet at CHOCOVISION 2012 todiscuss challenges and opportunities in the cocoa supply chain. The firstof abi-annual series of conferences will take place in Davos, Switzerland fromJune5 to 7, and will explore new solutions for securing a successful future tochocolate driven by the theme "Balance the Challenge: From cocoa tochocolate -strategy, sustainability and success".

The conference will be opened by Andreas Jacobs, Chairman of BarryCallebaut AG,by Urs Rohner, Chairman of Credit Suisse Group AG, and by Barbara JanomSteiner,President of the Government of the host Canton of Grisons. After thisofficialwelcome, Sir Bob Geldof will take the floor and encourage the delegates toworktogether to face the biggest challenges affecting the sector.

Strategy: Drivers and directions

The first session of the conference, "Strategy: Drivers and directions",willfocus on current trends, challenges and opportunities in the cocoa andchocolateindustry. Topics will include the development of global consumer markets,theidentification of new chocolate consumption markets according to new tastepreferences, the impact of demographic changes and health regulations onchocolate consumption, the evolution of supply and demand of staple foodsandcocoa, and the role of prices.

Sustainability: Joining forces to close the gap

The second session, called "Sustainability: Joining forces to close thegap",will investigate how to reduce the gap between chocolate demand and cocoasupply, drawing on the lessons learned in other sectors such as the coffeeindustry. The president of a cocoa farmer cooperative in Ivory Coast willsharethe perspective of farmers; a panel discussion will compare the differentsupplychain models applied in origin countries; and the cooperation betweenindustry,NGOs and farmers will be analyzed.

Success: Proven progress

In the third session, "Success: Proven progress", case studies willdemonstratehow challenges can be turned into stories of market success. The speakerswillshare how they managed to keep growing in both developed and emergingchocolatemarkets as well as how they dealt with health-conscious consumers and otherrelated issues. Innovation will play an important part in this session, asitcan be used to address both health concerns and high raw material costs.

CHOCOVISION's speakers list includes a number of illustrious names

In order to tackle these delicate issues, guests such as John Morris,Partner &Sector Head Consumer Markets, KPMG ELLP; Jérôme Barra, VPInnovation & Design atthe Flavor Division of Firmenich SA; David Bosshart, CEO GottliebDuttweilerInstitute; Bharat Puri, SVP Global Chocolate, Kraft Foods; and Joe M.Prendergast, Managing Director Currency Commodity & Alternative InvestmentResearch, Credit Suisse, will share their experiences. A keynote speech byMamadou Sangafowa Coulibaly, Minister of Agriculture of the Republic ofCôted'Ivoire, will open the first session of the conference.

A debate involving John Chuang, CEO Petra Foods Limited; Harriet Lamb,ExecutiveDirector, Fairtrade Foundation; Mireille Perrin Decorzent, Deputy TeamLeader,Market Transformation, WWF International; and Dieter Weisskopf, CFO,Finance &Administration, Procurement and Production, Lindt & Sprüngli; as wellas a paneldiscussion including Anthony Fofie, CEO Ghana Cocoa Board; Lazare EssimiMenye,Minister of Agriculture and Rural Development of Cameroon; and Sona Ebai,WorldCocoa Foundation Policy Advisor, will map out different stakeholderinterests.Prof. Muhammad Yunus, 2006 Nobel Peace Prize Laureate, will provideinspirationat the end of the second session.

Case studies presented by Jim Goldman, CEO of Godiva Chocolatier, Inc.;VinitaBali, CEO of Britannia Industries Ldt.; Barry Parkin, VP Commercial &Sustainability, Mars Global Chocolate; Alexandre Costa, Founder andChairman ofCacau Show (Brazil); Prof. Claudio Ferri, MD, Full Professor of InternalMedicine, University of L'Aquila (Italy); and J.P. Bilbrey, President & CEOofThe Hershey Company, will demonstrate how to make the best out of achallengingsituation and ultimately be successful.

CHOCOVISION 2012 - now also on social media

Besides the conference website www.chocovision.ch, CHOCOVISION 2012 is nowalsopresent on selected social media channels. Follow CHOCOVISION 2012 onTwitter(@chocovision_org), on flickr (chocovision_org) as well as on YouTube(chocovisionorg). On Twitter, @chocovision_org will share the latest newsaboutthe conference. During the conference there will be live tweeting from thedifferent sessions. In addition, the organizer will post regular newsupdatesunder www.chocovision.ch/blog and there will be live blogging during theconference.

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About CHOCOVISION (www.chocovision.ch)

CHOCOVISION is an international bi-annual conference for senior businessleadersand key stakeholders in the cocoa, chocolate and retail industry. The goalis tobring key actors in the supply chain from the cocoa bean to thechocolate-containing product together to explore and initiate newapproaches and solutionsfor securing a sustainable, successful chocolate future.

CHOCOVISION is organized by Barry Callebaut, the world's leadingmanufacturer ofhigh-quality cocoa and chocolate products, and is supported by a number ofrenowned partners, including Credit Suisse (Premium Partner), Firmenich SA,Bühler, CrystalCo, IOI Loders Croklaan, Nordzucker and others.Knowledge Partneris KPMG.

Follow us also on Twitter: @chocovison_org.

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The complete news release can be downloaded from the following link:

Press Release (PDF):http://hugin.info/100441/R/1610381/511851.pdf

This announcement is distributed by Thomson Reuters on behalf ofThomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright andother applicable laws; and

(ii) they are solely responsible for the content, accuracy andoriginality of the information contained therein.

Source: Barry Callebaut AG via Thomson Reuters ONE

[HUG#1610381]

Contact:
Contacts for the media:
Joern Wagenbach
Head Corporate Communications & CSR
Barry Callebaut AG
Phone: +41 43 204 04 60
Email Contact

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