Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science in the Public Interest sent the company a letter asking it to change its claims that vitamins provide "support" against various diseases. Bayer has a long history of making misleading claims about One A Day. It has been sued before by CSPI and cited by the FTC. The company once claimed that One A Day might prevent cancer.
NYSE Euronext just completed an agency review and selected Digitas to helm its creative and media work.
Ad Age discusses the potential merger of Mondelez and PepsiCo.
This is the McDonald's ad people can't get enough of.
Digitas Boston president Barbara Goose revealed her love for Harleys on "This Week in Business."
Social ads company Kinetic Social just raised $8 million in funding.
Previously on Business Insider Advertising:
- Here's That Awkward New Nicole Kidman Ad For Vitamins
- 13 Execs Are Listed In 'Creative Credits' For That Oreo Super Bowl Tweet
- Only Kids Can See This Anti-Child Abuse Ad
- eBay Ramps Up New Ad Exchange In Threat To Amazon
- Here's Why Snickers Purposely Misspelled Its Name For A New Ad Campaign
- You Can't Find Online Brands In The Grocery Store
- Company That Sold Rifle That Killed 2-Year-Old Yanks Its Kids Advertising
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