Belk Partners With ePrize to Celebrate Its 125th Anniversary With Campaign to Give Away 125 Featured Prizes

Historic Southern Retailer Announces 125 Days of Prizes Sweepstakes Campaign to Commemorate 125 Years

Marketwired

DETROIT, MI--(Marketwire - Mar 11, 2013) - ePrize, a global leader in digital engagement, has teamed up with Belk, the southern retail department store and online retailer, to launch Belk's 125 Days of Prizes, a multi-channel sweepstakes program celebrating Belk's 125th anniversary and commitment to investing in its customers.

During the 125 Days of Prizes, Belk customers will have the opportunity to win amazing vacation prizes and giveaways from some of Belk's top designers and brands. On a daily basis, customers will have the chance to win prizes retailing between $500 and $6,500. These giveaways include products from Michael Kors, Karen Kane, Calvin Klein and KitchenAid. Belk partnered with ePrize to power the sweepstakes, in an attempt to promote and build buzz around Belk's significant anniversary, acquire useful consumer data and insights, and to drive brand engagement.

"Belk is a brand with a deep history of customer loyalty," said Jon Pollack, Executive Vice President of Sales Promotion, Marketing and eCommerce for Belk. "We created this campaign to say thank you to our most valuable asset -- our customers -- and kick off our next 125 years of engagement in a big way." 

The multi-channel sweepstakes allows consumers to visit the promotion via the microsite, their mobile device, or on Belk's Facebook page to enter to win. Consumers can earn bonus sweepstakes entries by referring friends, submitting their own Belk memories by uploading pictures, engaging with Belk in the social space or being a Belk Rewards Card Consumer. The program also offers consumers a custom daily calendar, where they can easily log-on for the duration of the 125 days to view the day's prize and enter to win on a regular basis.

"Belk is a well-respected department store, known for being traditional and timeless while fit for the modern shopper," noted Sara Kowal, ePrize VP of Innovation. "We aimed to create a sweepstakes campaign that not only celebrated their momentous anniversary but also stayed true to their brand promise. This multi-channel campaign provides Belk customers a traditional giveaway, accessible in a modern and technologically savvy way."

The program will run until July 12, 2013. For more information please visit, www.belk125prizes.com.

About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states and a growing digital presence. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership.

About ePrize, Inc.
ePrize is a global leader in digital engagement. The company's multi-channel solutions enable the world's largest brands to create a dialogue with consumers from web and social to mobile and retail, all the way to point of sale and in-venue experiences -- all on a unified technology platform. More than 50% of the Fortune 500 brands and many world-class agencies rely on ePrize's creative, technology and legal services. ePrize has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, Palo Alto, and Seattle. ePrize acquired an analytics division in 2011 and a mobile CRM company in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012. In January 2013, ePrize acquired Mozes, which allows brands to engage consumers during live events. Learn more at eprize.com or text CRM to 35350 for mobile demos and alerts.

Contact:
Media

LaunchSquad for ePrize
Matt Calderone
eprize@launchsquad.com
212-564-3665
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