Berkshire Hathaway HomeServices Georgia Properties Announces Major Real Estate Technology Initiatives at RETSO Event
Atlanta Real Estate Brokerage Leader Introduces New Digital Advertising Network and Drive Times for Mobile Apps
ATLANTA, GA--(Marketwired - Jun 5, 2014) - Berkshire Hathaway HomeServices Georgia Properties today announced the introduction of a new digital advertising network including digital billboards, interactive kiosks, digital displays in gas stations, flat panel TVs, exclusive video books and online ads in Google and Facebook. This innovative network is the most comprehensive set of digital mediums being deployed by any real estate brokerage in Atlanta. The company plans to test and optimize these different solutions to deliver a competitive advantage to their associates and clients.
In addition, Berkshire Hathaway HomeServices Georgia Properties is launching Drive Times & Walk Scores for their custom real estate Mobile App. This unique combination of solutions from Inrix and Walk Score allows consumers to find different drives times from properties to work, schools and other addresses. The mobile app is available for download on the iTunes store and Google Play store by search for BHHS Georgia Properties. You may also visit ATLMobileApp.com to download the mobile real estate app for Atlanta.
"Berkshire Hathaway HomeServices has the resources to bring a new level of quality and innovation to real estate -- and we are just getting started," said Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. "We are excited to make these announcements at the RETSO event which is one of the premier real estate technology conferences in the nation."
This new digital advertising network allows BHHS Georgia Properties to test different types of content and delivery options. The company will be testing listing feeds, creative advertisements, video and real time digital displays. Messaging can be localized based on the locations of the displays. The Interactive Kiosks come in several options with more in development. The storefront kiosk works behind a glass window and is perfect for retail locations such as the company's new office coming soon to Vinings. The touch screen version is designed to work indoors similar to iPads. The exclusive video books are custom designed with a 7-inch video screen to play high-definition videos. The online advertising network includes paid ads and remarketing ads on Google and Facebook, including behavioral & geographic targeted ads plus banner ads on select websites.
"This digital advertising network is just the beginning of a whole new way to advertise real estate and drive leads to our listings," said Tony Floyd, Chief Marketing Officer of Berkshire Hathaway HomeServices Georgia Properties. "We are bringing the future a little early and learning how to best leverage these incredible new mediums. Drive Times and Walk Scores will be very popular with consumers in Atlanta who are concerned about commute times. Eventually these will be common for real estate searches. But our clients will get them first."
These innovative solutions will be on display at the Berkshire Hathaway HomeServices Georgia Properties booth at the RETSO event being held at the Cobb Galleria on June 4-5.
About Berkshire Hathaway HomeServices Georgia Properties
Berkshire Hathaway HomeServices Georgia Properties has 1,100 associates and 22 offices across the Greater Metro Atlanta area. Led by president and CEO, Dan Forsman, the organization offers a full suite of integrated real estate services including residential Atlanta real estate, luxury real estate, new homes sales and marketing, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. The company celebrates over 50 years of serving clients and has been consistently ranked the No. 1 real estate company by Trendgraphix, RealValuator and SmartNumbers. Berkshire Hathaway HomeServices Georgia Properties is an independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
