BETS SeanieMac Announces the Launch of Its All New Lottery Platform

Marketwired

HUNTINGTON, NY--(Marketwired - Sep 19, 2013) - SeanieMac International, Ltd. (OTCQB: BETS) (September 19, 2013) the parent company of the all-Irish online sports & casino wagering website www.SeanieMac.com, today announces the release of its all new Lottery platform.

SeanieMac Lotto offers customers the opportunity to place bets on the outcomes of a number of national lotteries. The variety of lotteries from different countries include Ireland, United Kingdom, Germany, Spain, Australia, Canada, Greece, France, as well as the New York, Hong Kong lotteries, as well as the Euromillions draws. Betting is also available for the ever-popular 49er's draws which take place twice daily.

According to Scientific Games, Lotteries rank first among the various forms of gambling in terms of gross revenues. Lotteries are also the most widespread form of gambling in the world. The Europeon Market accounts for 40-45% of the total world lottery revenues.

Customers can place bets on up to five numbers. We expect SeanieMac Lotto will prove to be extremely popular because the odds of winning are often times greater than those offered by the selected national lottery.

This is the first of additional planned proposed profit centers that will be added to the current SeanieMac.com platform over the coming months. Barry Brookstein, CEO commented, "While being able to provide additional services and games of interest for our clients we feel that our customers will be able to cross over and use our other services that we offer. This should bring down our costs of securing additional bettors while increasing our revenue and profitability."

About SeanieMac

SeanieMac International, Ltd, through its subsidiary, SeanieMac Limited, owns and operates www.SeanieMac.com, an online sports and casino wagering web-based platform serving gamblers directly under the brand name SeanieMac.com.

While the site offers wagering for a variety of categories outside of sports, SeanieMac is capturing the Irish market by initially focusing on the Gaelic Athletics Association (GAA) or Gaelic Games as well as Irish horse racing and soccer. Its mission is to offer a market-leading, user-friendly website for online gambling, including sports betting and casino gaming (traditional casino, live casino, poker, bingo and interactive skilled games). The Company does not market to U.S. residents and, discourages them from attempting to access its wagering services.

The Irish gambling industry generated approximately $18.7 billion in 2011 revenue, with $1.7 billion of that generated online and growing rapidly. The Irish online gambling sector is projected to reach $3.2 billion in 2012. 

As its national pastime, the Gaelic Games have long been popular in Ireland but they are gaining worldwide appeal, especially in areas with large communities of Irish emigrants and their descendants, such as the U.S., Canada, Australia and the United Kingdom, where many communities have their own teams and clubs participating in the Gaelic Leagues locally and internationally. To learn more about the GAA, see www.gaa.ie.

Safe Harbor Forward-Looking Statements
In connection with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Seaniemac International, Ltd. is hereby providing cautionary statements identifying important factors that could cause our actual results to differ materially from those projected in forward-looking statements (as defined in such act). Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. These statements include, but are not limited to, our expectations concerning the popularity of SeanieMac Lotto and future extensions to the Seaniemac.com platform.

We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

Contact:
Investor Relations
Chuck Arnold
386.409.0200
info@invrel.net

At the Company
Barry Brookstein
Chief Executive Officer
(386) 409-0200
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