Better Oats Steel Cut Instant Oatmeal is a "HIT!" for the Supermarket Guru

National grocery expert rates new Oat Revolution® Classic a “90”

Business Wire


Better Oats® Oat Revolution Classic Steel Cut Oats was named a “HIT!” by Supermarket Guru®Phil Lempert in his popular weekly “Hits & Misses” segment. Lempert rated the innovative steel cut oatmeal a 90 out of 100 and praised the product’s convenience and top-quality ingredients like flax seed.

“An endorsement from the Supermarket Guru reinforces what we’ve known consumers want – the taste and texture of slow-cook steel cut oatmeal in a convenient format,” said Linda Fisher, director of corporate communications for MOM Brands, parent company of Better Oats. “We’re glad that, once again, Phil Lempert recognizes our commitment to providing an innovative and delicious breakfast.”

Lempert lauded Oat Revolution Steel Cut Classic for its quick and convenient preparation as one of the fastest cooking steel cut products on the market, saying that he loves “that you microwave it for just two minutes and 30 seconds.”

All of Lempert’s reviews for “Hits & Misses” – which airs on hundreds of TV stations across the country and online – are based on eight criteria: taste, value, health, ingredients, preparation, appearance, packaging and sustainability. The Oat Revolution Steel Cut Classic Oats received a perfect score in four of the eight criteria.

In addition to Classic, Better Oats Oat Revolution Steel Cut Oats come in Maple & Brown Sugar and Apples & Cinnamon flavors. All varieties carry the Whole Grain Stamp from the Whole Grains Council and have at least five grams of fiber per serving. They’re also a good source of fiber and ALA omega-3 and are considered heart healthy1.

About MOM Brands
Dedication to finding better ways to make a better breakfast at a better price has made MOM Brands America’s fastest-growing cereal company. Family-owned since 1919, MOM Brands has a growing portfolio of brands, from ready-to-eat cereal to instant oatmeal and hot wheat. Over the last six years, American families have saved over $1 billion on breakfast cereal, simply by choosing MOM Brands cereals over more expensive varieties*. The company also continually innovates to produce, package and transport its cereals in ways that reduce environmental impact. MOM Brands does business in the United States, Canada and Mexico. Learn more at

*MOM Brands cereals have saved consumers over one billion dollars over the last six years compared to the total cost of an equivalent amount of the other leading national brands. Based on retail sales of aggregate amount for total pounds sold. Nielsen Expanded All Outlets Combined 2007 – 2013 YTD assuming all pounds of MOM Brands cereals were sold by other national brands at historical prices for this period.

1 Three grams of soluble fiber per day from whole grain oat foods, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Better Oats Oat Revolution Steel Cut Oats have one gram per serving.

For MOM Brands
Jessica Olstad, 651-789-2972


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