Consumers of soda aren't just staying away from sugar drinks. Diet drinks with fake sugar has also become a turn off, reports the Wall Street Journal. The problem for Coca-Cola (KO), PepsiCo (PEP) and Dr Pepper Snapple (DPS) is they don't have a good answer for consumers who want a flavored, carbonated drink without an artificial sweetener.
- Dr Pepper Snapple
- Wall Street Journal