Bharti Airtel deploys Ericsson's intelligent network solution to upgrade its pre-paid platform


STOCKHOLM, SWEDEN--(Marketwire - Feb 26, 2013) -

* Modernizing one of the world's largest multi-service charging prepaid customer bases

* Offers flexible data plans to prepaid subscribers across multipledomains - 2G, 3G, 4G and Wi-Fi

* Will enhance customer experience through personalized, real-timecharging

Bharti Airtel, a leading global telecommunications company with operationsin20 countries across Asia and Africa, today announced that it has deployedEricsson's (NASDAQ: ERIC) Intelligent Modernization Network solution forthecompany's prepaid subscribers, across 23 telecom circles in India. EricssonandBharti Airtel planned and executed the systems integration of the solutionthatwill allow Bharti Airtel to enhance the prepaid customer experience byofferinga wider and more attractive range of prepaid services, flexible bundlingandreal-time control of chargeable services.

As part of the deal, Ericsson's multi-service Mobile Broadband Chargingsuitewill allow prepaid customers to have a personalized profile-based datachargingplan. Prepaid customers will be able to customize their data plans acrossmobility, fixed line and broadband by cross-bundling over multiple domains-2G, 3G, 4G and Wi-Fi. It will also offer flexible multi-service charging ingeographical redundant mode to the world's largest prepaid subscriber base.

Jagbir Singh, CTO & Director, Network Services Group, Bharti Airtel, says:"Prepaid customers are demanding flexibility in service packages. BhartiAirtelhas the world's largest prepaid base; therefore it was imperative to deployasolution that supports us in meeting the requirements of our prepaidcustomers.Ericsson's Mobile Broadband Charging suite has the capability to controlcomplextariff plans and service bundles. The wide array of prepaid services,personalized data plans and real-time charging experience will allowprepaidcustomers to control their mobile usage, thereby allowing us to furtherenrichtheir lives."

Fredrik Jejdling, Head of Region India, Ericsson, says: "Data consumptionis farmore complex than voice and this solution will help Bharti offer enhanceddataservices to increase flexibility, control and enrich their customerexperience."

Ericsson's recent ConsumerLab study on India's Generation Z indicatedtransparent billing and charging were key requirements from serviceproviders.

The Bharti Airtel Mobile Broadband solution, powered by Ericsson MobileBroadband Charging, keeps the subscriber in focus while collecting,deriving andanalyzing metrics from various network elements, application servers, andend-user devices. Bharti Airtel is the largest Ericsson customer toimplementGeographical Redundancy for its prepaid and mobile broadband services.

Ericsson has been a strategic partner of Bharti Airtel since 1995.


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Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.

Bharti Airtel deploys Ericsson?s Intelligent network solution :

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