Everyone makes mistakes from time to time?and, unfortunately, one bad blunder can gravely impact your career and reputation.
That?s especially true for public figures. The consequences of slip ups or scandals among politicians, athletes, movie stars or corporate executives, for example, are usually even more severe. And while some manage to bounce right back and make a full recovery?others may struggle for days, weeks, months or years to reclaim the public's trust and admiration, and reestablish credibility.
With help from my Forbes colleagues, I?ve compiled a list of the biggest career crashes of 2013. (Note: We're not saying their careers are over; we're saying they took a big hit this year.)
Here are the top 20:
Who is she? Deen is a celebrity chef, cooking show television host, restaurant owner and cookbook writer.
What happened? While being questioned in a discrimination lawsuit in May, Deen acknowledged that she had used a racial epithet in the past. She testified that she ?probably? used the racial slur while talking to her husband about a robbery that occurred at the bank she was working at in 1987. When asked if she had used the racial slur since then, she responded: ?I'm sure I have, but it's been a very long time." However, she couldn?t remember the other contexts in which she used it. Deen said in the deposition that it may have been ?in repeating something that was said to me.? Though Deen insisted that she and her family do not tolerate prejudice, companies like Home Depot, Novo Nordisk, Ballantine Books, The Food Network, Smithfield Foods and Wal-Mart, among others, have severed ties with the queen of butter. (The lawsuit was later dismissed.)
Who is he? Ford is the Mayor of Toronto.
What happened? In late October 2013, police announced that they had recovered a video that appears to show Mayor Ford smoking crack cocaine. A week later, Ford admitted to using the drug while in office. ?Yes, I have smoked crack cocaine,? he told reporters. ?But no, do I, am I an addict? No. Have I tried it? Probably in one of my drunken stupors, probably approximately about a year ago.? Toronto?s city council does not have the power to remove?Ford?from office unless he is convicted of a crime?but in November, they voted to strip him of many of his powers, to cut his office budget by 60%, and to allow members of his staff to transfer to the deputy mayor.
Who is she? Logan is a TV and radio journalist; currently the chief foreign affairs correspondent for CBS News and a correspondent for ?60 Minutes.?
What happened? On Oct. 27, 2013, Logan reported a story about the 2012 attack on the U.S. compound in Benghazi, Libya. The report, which aired on ?60 Minutes,? was based on an interview with ex-security officer Dylan Davies. Davies? comments were later discredited after the New York Times informed Jeff Fager, chairman of CBS News and executive producer of ?60 Minutes,? that Davies? account to the FBI was not consistent with what he had told CBS. Logan went on ?CBS This Morning? the next day (Nov. 8, 2013) to apologize for the erroneous report. On Nov. 26, 2013, after an internal review of the report found flaws in Logan?s reporting, she and her producer, Max McClellan, were asked to take indefinite leaves of absence. However, Fager has said that he was ultimately responsible for the mistakes associated with the report.
Who is he? Hernandez is an American football player who is currently a free agent; he previously played for the New England Patriots and the University of Florida.
What happened? In June 2013, Hernandez's home in North Attleborough, Mass. was searched by police in connection with an investigation into the death of Odin Lloyd, whose body was found in an industrial park about a mile away from the home the previous day. About a week later, Hernandez was taken from his home in handcuffs and into police custody. That same day, the tight end was released by the Patriots, and he was arraigned and charged with murder and five gun-related charges. On August 22, 2013, Hernandez was indicted by a grand jury for the murder. He has since pleaded not guilty to all charges and is being held without bail.
Who is he? Johnson was most recently the CEO of J. C. Penney; he previously served as Senior Vice President of Retail Operations at Apple.
What happened? When Johnson was hired by J.C. Penney in late 2011, he was tasked with reinventing the century-old retail chain?s image. Given his successful 10-year run at Apple, building its line of retail stores, the J.C. Penney board had high hopes for Johnson. The announcement of his transformation vision in January 2012 caused a 24% spike in J. C. Penney?s stock?but, as Forbes contributor Barbara Thau put it, ?Johnson?s radical strategy to eliminate Penney?s coupons and most sales events, and transform the store into a sea of mini shops from names like Martha Stewart and fast fashion retailer Joe Fresh, sent sales spiraling and its moderate-income shoppers through the exit door.? The company?s stock plunged under his leadership, and Johnson was fired as the CEO of J. C. Penney on April 8, 2013, and replaced by his predecessor, Myron Ullman. Johnson?s disastrous overhaul reportedly cost the company $1 billion.
Who is he? Journalist, author and media critic; host of Fox News Channel's Media Buzz program; former media writer for The Washington Post and the former Washington bureau chief for The Daily Beast.
What did he do? In May 2013, Kurtz erroneously claimed in a blog post that Jason Collins, the NBA center who had recently come out as gay, had not mentioned his previous engagement to a woman. The Daily Beast's editors said that piece contained ?several errors, resulting in a misleading characterization of NBA player Collins and the story he co-wrote in Sports Illustrated in which the he came out as gay.? Kurtz initially tried to cover his tracks, but later issued a correction at the bottom of the post. Tina Brown, the editor-in-chief of The Daily Beast, fired Kurtz a few days later for his "serial inaccuracy.?
Who is he? Batista is a?Brazilian?business magnate.
What happened? Not long ago, Batista was one of the world?s richest people, with a net worth of approximately $30 billion, according to FORBES estimates ? but in October 2013, his oil firm OGX filed for bankruptcy protection in the largest corporate default in Latin American history. My colleague Agustino Fontevecchia reported that OGX is set to run out of cash in December unless it gets $250 million, which will allow it to push operations all the way to April 2014. ?Meanwhile,? Fontevecchia writes, ?Batista is hurting. He is being sued, along with his company, by minority shareholders, while Brazil?s SEC, known as CVM, is looking into violations of disclosure rules. His personal fortune has been decimated by the spectacular decline in his companies? stock prices, going from $30 billion to less than $1 billion.?
Who is he? Filner is the former San Diego mayor.
What happened? Following a storm of sexual harassment allegations this summer, Filner resigned just nine months into a four-year term. Filner, who faced sexual harassment allegations from approximately 17 women, received treatment for sexual disorders in Los Angeles before pleading guilty in mid-October to a series of false imprisonment and battery charges involving three women. The 71-year-old?s sentencing is set for Dec. 9.
Who is he? Baldwin is a stage, television and film actor.
What happened? Just five episodes in to Baldwin's Friday night MSNBC talk show, "Up Late?With?Alec Baldwin,"?he and the network parted ways. Why? The short-lived show was terminated less than two weeks after Baldwin was suspended for making homophobic remarks during a confrontation with a photographer, which was captured on video by TMZ.
Who is he? ?Weiner is a politician; former?U.S. representative?who served?New York's 9th congressional district?for more than 12 years.
What happened? In 2011, Weiner engaged in lewd online behavior. A few weeks after sending a sexually explicit photo to a 21-year-old woman via Twitter, he resigned his seat. The scandal, dubbed "Weinergate," wouldn?t be his last. This year, a few months after the former congressman announced that he?d return to politics by entering the New York City mayoral race, more pictures and ?sexting,? allegedly by Weiner, surfaced. He said in a statement: "I said that other texts and photos were likely to come out, and today they have." Shortly after acknowledging the explicit online relationships, Weiner?s campaign manager quit and Politico reported that his favorability plunged by more than 20 points, causing him to lose the lead in the mayor?s race. Weiner conceded in the Democratic primary in September.
Who is she? Bynes is an actress, best known for her roles in "All That," "The Amanda Show," "What I Like About You," "She?s The Man" and "Hairspray."
What happened? In early 2013, Bynes began posting a slew of offbeat ?selfies? and offensive tweets attacking fellow celebrities. She also had several run-ins with the law. Bynes was arrested in May when she allegedly tossed a bong out of her Manhattan apartment window. The actress, who was already on probation in California at the time, was charged in New York with attempted evidence tampering, reckless endangerment and marijuana possession. Bynes also allegedly started a small fire outside a home in Thousand Oaks, Calif. She was detained for a mental health evaluation?and her parents filed for conservatorship. Bynes?reportedly completed inpatient rehabilitation earlier this month and is recovering at her parents' home.
Who is he? Bashir is a British journalist; formerly a political commentator for MSNBC, a correspondent for Dateline NBC, and an anchor for ABC's ?Nightline.?
What happened? In November 2013, Bashir delivered what he calls "deeply offensive" and ?ill-judged? comments about Sarah Palin, in response to remarks about slavery made by the former Governor of Alaska. He later issued an on-air apology for the ?wholly unacceptable? remarks?but controversy surrounded him for weeks. On December 4, 2013, Bashir resigned from his position at MSNBC.
Who is she? Sebelius is the United States Secretary of Health and Human Services; former Governor of Kansas.
What happened? In late October 2013, Sebelius took responsibility for the rocky rollout of the government?s healthcare insurance shopping website, Healthcare.gov. Sebelius told a House panel: ?You deserve better. I apologize. I?m accountable to you for fixing these problems and I?m committed to earning your confidence back by fixing the site."
Who is he? Kiffin is a football coach; most recently head coach of the University of Southern California Trojans.
What happened? After short stints with the Oakland Raiders and The University of Tennessee, Kiffin returned to USC, where he had previously worked, to become the team?s head coach in 2010. Under Kiffin?s stewardship, the Trojans fell from being ranked No. 1 (pre-season) to finishing with a 7-6 record in 2012. He was fired in September 2013 just hours after the Trojans lost to Arizona State University, dropping the team?s record to 0-2 in the Pac-12 Conference.
Who is he? Pincus is an Internet entrepreneur; co-founder of Zynga.
What happened? After months of trouble for the company, Zynga announced on July 1, 2013 that Pincus, its co-founder, would relinquish his title as CEO. My colleague Ryan Mac reported that in the 18-month period leading up to this?the company?s dismal first year and a half in the public markets--Zynga laid off staffers and had been sued by competitors and investors, as its shares had lost more than 65% of their value.
Who is he? A four-star?general?in the?United States Army; Director of the National Security Agency (NSA).
What happened? In the aftermath of this year's surveillance controversy?where thousands of documents were leaked by former NSA contractor and whistleblower Edward Snowden, revealing the agency?s eavesdropping program?Alexander announced he?d be leaving his post as NSA?s director in the spring of 2014.
Chip Wilson and Sheree Waterson
Who are they? Wilson is the founder and former CEO of Lululemon, an athletic apparel company; Waterson is the company?s former Chief Product Officer.
What happened? Following a highly-publicized recall of too-sheer yoga pants in March, Waterson stepped down. The company said her departure was part of a plan to reorganize the product team. Months later, when billionaire founder Chip Wilson was asked about the see-through pants debacle during a Bloomberg TV interview, he said ?some women?s bodies just actually don?t work.? He explained: ?It?s about the rubbing through the thighs,? and ?how much pressure is there.? A few days later he issued an apology in a 53-second video, saying: ?I?m sad for the repercussions of my actions. I?m sad for the people at Lululemon who I care so much about, that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you.? Some say his apology wasn?t sincere.
Who is he? Republican congressman from Florida.
What happened? Radel pleaded guilty to cocaine possession before a D.C. Superior Court judge in November, 2013. He was sentenced to a year of probation and has taken leave of absence while he undergoes addiction rehabilitation.
Who is he? Mason is the founder and former CEO of Groupon.
What happened? Groupon ousted its CEO in February 2013, a day after the company reported a fourth-quarter loss, missing analysts' expectations for sales--and giving a weaker-than-expected first quarter revenue forecast.
Who is he? Football guard for the Miami Dolphins.
What happened? Days after reports surfaced that the Dolphins? second-year lineman Jonathan Martin had abruptly left the team in late October, it was reported that Incognito's alleged bullying is what drove his teammate out. Incognito has since been suspended by the Dolphins for conduct detrimental to the team.
Others who had big career crashes this year:
Jamie Dimon - chairman, president and chief executive officer of JPMorgan Chase.
Nikki Finke - a Hollywood blogger.
Alex Rodriguez ? baseball player; third baseman for the New York Yankees.
Mohamed Morsi - an Egyptian politician who served as the fifth president of Egypt, from June 2012 to July 2013, when he was removed by military officers after mass protests. He was the first democratically elected president.
Thorsten Heins - a German businessman; former CEO of BlackBerry.
Mark Sanchez ? football quarterback for the New York Jets.
Aubrey McClendon - co-founder, retired chief executive officer and former chairman of Chesapeake Energy Corporation.
Pope Benedict XVI ?- Pope?emeritus of the Catholic Church, having served as Pope from 2005 to 2013. He is the first pope to resign since?Pope Gregory XII?in 1415.
Tim Tebow - football quarterback; currently a free agent.
Mike Jeffries - chairman and chief executive officer of Abercrombie & Fitch Co.
Steven A. Cohen - founder of SAC Capital Advisors
Lamar Odom - basketball player.