BillMyParents Financial Literacy Month Sweepstakes Educates Teens

Certified Financial Planner to Provide Personalized Financial Coaching to Teen Sweepstakes Winner

Marketwired

SAN DIEGO, CA--(Marketwire -04/23/12)- BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News) -- the Responsible Teen Spending Company -- has launched the "Money Quiz Sweepstakes" in honor of Financial Literacy Month, which is celebrated nationwide throughout April. The Money Quiz tests and teaches teens knowledge about basic financial topics, and provides a chance to win two personalized financial coaching sessions with a certified financial planner. The sweepstakes ends on April 30, 2012.

"We wanted to celebrate Financial Literacy Month by really acknowledging the need for early financial education," said Mike McCoy, BillMyParents Chairman and Chief Executive Officer. "Not only do entrants receive valuable information when they take the quiz, but the sweepstakes prize of professional financial coaching sessions further supports our commitment to helping teach young people responsible money habits."

Participants must complete a 10-question quiz to be entered into the sweepstakes. The teen gets an immediate snapshot of his or her current financial knowledge, as well as detailed answers to each question. The randomly selected winning teen will have an initial consultation with a certified financial planner, to go over learning objectives, followed by two one-hour financial coaching sessions tailored to the winner's personal needs. The winner will be contacted by May 11, 2012.

For more information on the BillMyParents Money Quiz Sweepstakes, or to Enter, please visit: http://bmp.vg/HGN9fn

For more information about BillMyParents, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News) offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Sunny Zobel
503.927.4488
sunny@zumyum.com
Investor Relations Inquiries:
Laurel Moody
Corporate Profile, LLC
lmoody@corporateprofile.com

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