BillMyParents Issued U.S. Patent for Online Greeting Card With Group Gifting Process

Patent Has Significant Potential Applications in $3.5 Billion Online Greeting Card Market and $100 Billion Gift Card Market

Marketwired

SAN DIEGO, CA--(Marketwire - Oct 17, 2012) - Teen payments solutions company BillMyParents, Inc. (OTCQB: BMPI) today announced that the United States Patent and Trademark Office (USPTO) has awarded the company U.S. Patent No. 8285587, covering a method for multiple users to sign an electronic greeting card and pledge money as part of a group gift.

The technology addresses the intersection of two significant and growing multi-billion dollar markets: the online greeting card business and the gift card market. According to IBIS World, the online greeting card market has been growing at 20% per year over the past five years and is currently a $3.5 billion market in 2012. The CEB TowerGroup reports that although the gift card market is worth $100 billion today, only one percent, or $1 billion dollars of this market consists of online gift card purchases. BillMyParents' patented technology enables groups of people including friends and family to circulate a greeting card and have members of the group contribute electronic payments to collectively "gift" to the recipient.

"This patent is an extension of our strategy to provide safe and smart spending and gifting solutions to teens and their families. Gifting to and amongst teens through a trusted, online social sharing method will give parents confidence in their teens' financial activities," commented BillMyParents Chairman and Chief Executive Officer, Mike McCoy. "Innovating new financial solutions for tomorrow's teens and protecting these innovations through patents, is part of our strategy for growth."

The patent describes a method in which the initial sender of an online greeting card can invite unlimited additional contacts to sign the card, and even contribute gift funds for the recipient. Invitees can in turn invite members of their personal networks, interacting with the process on an ongoing basis through activity updates showing new comments as they are received. The method has a wide range of possible applications, especially in regards to the ability for multiple parties to electronically gift funds to an individual recipient. It also has applications for fund raising activities that are integral to the lives of teens including fund raising for schools, sports, and clubs.

For more information, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI), the Responsible Teen Spending Company, offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The SpendSmart Prepaid MasterCard card is issued by University National Bank, member FDIC. MasterCard and the MasterCard brand mark are registered trademarks of MasterCard International Incorporated.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Sunny Zobel
503.927.4488
sunny@zumyum.com

Investor Relations Inquiries:
Laurel Moody
646-810-0608
Corporate Profile, LLC
lmoody@corporateprofile.com
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