BillMyParents Marketing Campaigns Win Gold and Silver 2012 ADDYs (American Advertising Federation's Annual Industry Awards)

Creative Communications Company i.d.e.a. Commended for Work on 'Plastic is good' Campaigns

Marketwired

SAN DIEGO, CA--(Marketwire -04/05/12)- BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News), the Responsible Teen Spending Company, announced today that their 'Plastic is good' marketing campaign has won four San Diego 2012 ADDY Awards. The campaign was developed and executed by creative communications company i.d.e.a., and promoted the BillMyParents SpendSmart™ MasterCard® card for teens. i.d.e.a. received one Gold, one Silver, and two Bronze ADDYs for their BillMyParents creative from the San Diego Ad Club, a member of the American Advertising Federation.

"The overall goal with the 'Plastic is good' campaign was to really make an impression with influential bloggers starting with exposure at the BlogHer conference," said Mike McCoy, Chairman and Chief Executive Officer of BillMyParents. "We're thrilled that this work focusing on how our card uses technology to teach smarter spending habits has been recognized by the San Diego Ad Club."

i.d.e.a. was honored with a Gold ADDY in the "Sales Promotion" category for the physical booth they created for BillMyParents' onsite presence at the 2011 BlogHer Conference in San Diego. The "People's Choice" Silver ADDY was awarded for the BillMyParents 'Plastic is good' campaign in the "Non-Traditional Advertising" category. Both of these campaigns will compete at the district level covering southern California and southern Nevada, where winners will be announced on April 7, 2012.

Additionally, i.d.e.a. received two Bronze ADDYs for other BillMyParents creative, one for the "Nope" QR Code Campaign in the "Interactive Media" category, and one for the 'Plastic is good' microsite, also in the "Interactive Media" category.

"It is gratifying to see that several elements of our work for BillMyParents won ADDYs," said Ryan Berman, Chief Creative Officer of i.d.e.a. "It was a creative challenge to bring something new to a financial services brand, and these awards honor our commitment to breaking through the noise across multiple disciplines to tell our clients' stories."

District winners will compete at the national level with winners announced at the American Advertising Federation's National Conference on June 5, 2012, where the top campaigns out of more than 40,000 submissions will be honored.

See the full 'Plastic is good' campaign at: www.Plasticisgood.com

For more information, please visit: www.BillMyParents.com

For more information about the San Diego Ad Club: www.sandiegoadclub.com

About BillMyParents
BillMyParents, Inc. (OTCQB: BMPI.OB - News) (OTC.BB: BMPI.OB - News), the responsible teen spending company, offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

i.d.e.a. is a progressive, integrated creative communications company that moves people, products and culture. i.d.e.a. makes brands matter by creating right-sized ideas that live in all the places consumers play. To learn more, find i.d.e.a. at www.theideabrand.com, on Twitter @theideabrand or on Facebook at www.facebook.com/theideabrand. Read the blog at Great Matters (www.theideabrand.com/blog). i.d.e.a. is headquartered in San Diego. Core disciplines include branding, advertising, public relations, social media, design, experiential, digital, mobile and media strategy.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Sunny Zobel
503.927.4488
sunny@zumyum.com
Investor Relations Inquiries:
Mike Sweeney
646.863.6341
msweeney@proactivecrg.com

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