SAN FRANCISCO, CALIFORNIA--(Marketwire - Dec 5, 2012) - Bitzio, Inc. (BTZO), a leading mobile media and app company, has partnered with, IMX, the joint-venture between EBX Group and IMG Worldwide, through a non-exclusive mobile game rights agreement.
Headquartered in Rio de Janeiro, IMX, through IMX Talent, represents several major international sports and celebrity brands. Bitzio and IMX will jointly develop a mobile game based on IMX content. The partners plan to officially announce the content when the game is released as scheduled in the first quarter of 2013 for the iOS, Windows and Android platforms.
"Joining forces with IMX to develop mobile apps around their legendary sports and entertainment properties presents a tremendous opportunity Bitzio. Our new partnership launches with the addition of another license with a high profile international sports star to the growing number of licenses that Bitzio is currently developing games for," said Peter Henricsson, President and CEO of Bitzio. "IMX as a partner is an ideal fit for our fan-based community marketing and monetization strategy.
According to Jorge Reis, COO of IMX Digital, "Given their capabilities and our preview of Bitzio''s upcoming NFL Players trivia app, we''re confident Bitzio is the perfect partner as we look to reach and engage our client''s fan base through new and innovative ways."
Headquartered in Rio de Janeiro and also counting on international connections, IMX, the Joint-venture between EBX Group and IMG Worldwide, is designed to be the main Sports and Entertainment company in South America. IMX has four key areas of business: Events (creation, production and promotion of sports events and live entertainment), Services (talent management, sports marketing consultancy and Hospitality), Digital (Ticketing and content distribution) and Venues (management and operation of stadiums, arenas and other events venues). Through the extension of IMX live, announced a partnership with Rock in Rio, the largest festival of music and entertainment in the world. During one of the largest acquisitions in Brazil''s entertainment industry, IMX will take part of the financial structuring and support the expansion of the brand. Through IMX Talent seeks to professionalize the management of the image and career of great talents, offering a tailor-made and personalized vision for the image and career planning of each client. The partnership with Cirque du Soleil, under the new entity IMX Arts, will bring to South America the best of Cirque du Soleil live content and leverage the goodwill and value of the Cirque du Soleil''s brand in the territory. In Sports events, the portfolio of IMX includes projects such as UFC (MMA), Volvo Ocean Race (sailing), Megarampa (skate), LPGA Brazil Cup (golf), FootVolley Competition 4x4, Travessia dos Fortes (marathon swimming), Vert Jam (radical sports), FMX (motocross), Escape to Rio (triathlon), among others.
Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. For more information, visit www.bitzio.com or connect on Twitter (http://twitter.com/bitzio) and Facebook (https://www.facebook.com/bitzioinc).
Bitzio''s full company description and important cautions regarding forward-looking statements made in this release is available at www.bitzio.com/boilerplate.