Black Friday Is Slowly But Surely Becoming Irrelevant

Business Insider

For decades, consumers have battled crowds to get the very best deals on Black Friday, the day after Thanksgiving. 

But the day is slowly becoming meaningless. 

Many superstores, like Target and Walmart, are opening on Thanksgiving Day for the second year in a row. And online retailers save many of their best promotions for Cyber Monday. 

There are several other factors contributing to the end of Black Friday, according to  Craig LaRosa, a principal at design and innovation consultancy firm  Continuum.

Here are his reasons Black Friday will soon go away: 

  • The holiday season is getting longer and longer. Many retailers begin promotions as early as August. By Black Friday, many people have put a big dent in their shopping budgets. 
  • There aren't shortages of merchandise, reducing incentive to wake up in the middle of the night to shop. Retailers now have the infrastructure to ship goods anywhere, and people can order stuff online without the trouble. 
  • Black Friday kills customer service. Many retailers hire a slew of temporary, inexperienced workers. These employees aren't always well-equipped to help customers and can end up causing more harm than good. 

LaRosa makes a compelling argument about how an American tradition could go away entirely. With Forrester projecting even bigger gains in online sales this year, it's likely that shoppers will value the increasing convenience of e-shopping. 

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