Blackbaud Inc. (BLKB) recently launched an upgrade to its cloud-based solution- eTapestry CRM (customer relationship management) to incorporate the automated data services from its Target Analytics division. This is the first upgrade for the eTapestry solution.
This upgrade will introduce some important analytics features to this solution including tools for Data Health Scorecard and Address Finder. These features will specially benefit the smaller non-profit organizations by allowing them to track the donor information in a smooth and cost effective way.
The Data Health Scorecard automates the data quality screening for the non-profit organizations to receive ratings like A, B and C every quarter on the basis of the records in their database. This apart, the feature also provides recommendations for the improvement of database by quantifying the ratings score with the amount of money being lost.
The Address Finder connects to the Data Health Scorecard while integrating the whole information with the eTapestry solution. The feature is useful as it automatically processes and provides the present location information for people or businesses. This enables the organizations to curtail their mailing costs while simultaneously improving response rates. It further ensures that the U.S. postal regulations are complied to.
Blackbaud’s eTapestry is a cloud-based software platform that allows small and developing non profit organizations to raise funds in a flexible manner. The integration of the new features in the software will allow these organizations to leverage their databases to gain crucial insight into their donors’ data. This will allow organisations like Senior Services for South Sound in the U.S. to minimize their efforts to raise funds and focus on the growth of their missions.
Blackbaud currently carries a Zacks Rank #1 (Strong Buy). Some other stocks worth considering in the industry include Citrix Systems, Inc. (CTXS), Aspen Technology, Inc. (AZPN) and Advent Software, Inc. (ADVS). While Citrix Systems has the same Zacks Rank as Blackbaud, Advent Software and Aspen Technology both carry a Zacks Rank #2 (Buy).