MADRID (MarketWatch) -- BlackBerry Ltd. on Tuesday sought to reassure customers by telling them in full-page ads across 30 news outlets in nine countries that they could depend on the company and its products, media reports said. The ads stressed that the company has plenty of cash and no debt: "These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges...We are making the difficult changes necessary to strengthen BlackBerry." Chief Marketing Officer Frank Boulben said in an interview with Bloomberg on Monday that the "level of noise around the company is very high." Media reports say the company could sell all or parts of itself to Google Inc. , Cisco Systems Inc. or SAP AG , as a possible second option to the $9-a-share offer from a group led by Fairfax Financial Holdings.
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