WESTLAKE VILLAGE, CA--(Marketwired - Apr 2, 2013) - Blue Diamond Almond Breeze® Almondmilk will be helping Dole peel the love this summer by co-sponsoring a nationwide food truck tour dedicated to reaching consumers, retailers and other influencers in eight banana- and almond-loving U.S. cities.
The first-ever Peel the Love Summer Food Truck Tour, also sponsored by Dole Packaged Foods, will bring DOLE® Banana and Blue Diamond Almond Breeze Almondmilk messages, recipes and samples directly to tastemakers in a coast-to-coast tour launching in Seattle around Memorial Day and concluding in the Baltimore, Md., area after Labor Day.
The Tour is part of DOLE® Bananas Peel the Love, a bold, year-long initiative stressing the fun, irreverence and universally beloved aspects of the iconic yellow fruit. Elements of the program range from new banana and almond recipes, serving, pairing and entertaining suggestions to outreach to the more than 600,000 DOLE Banana and 122,000 Blue Diamond Almond Breeze social media fans.
"Blue Diamond Almond Breeze® Almondmilk and DOLE Bananas are both healthy and delicious products, so a partnership makes a lot of sense," said Suzanne Hagener, senior marketing manager of Blue Diamond Almond Breeze. "We're delighted to be working with Dole to bring recipes, samples and fun information directly to consumers across the county this summer."
According to Hagener, the brightly colored Peel the Love truck will also visit Sacramento, Calif.; Los Angeles; Phoenix; Houston; Des Moines, Iowa; and New York. The truck, created specifically for the tour and staffed by healthy eating advocates, will stop at supermarkets, parks and other public and private venues to dispense samples, recipes, serving suggestions and other information. Also included will be stops at schools, food kitchens and other nonprofits.
In honor of National Banana Split Day, on Aug. 25, 2013, the truck will also visit Latrobe, Pa., the official birthplace of the famous dessert.
Throughout the Tour, Dole and Blue Diamond will target health-, fitness- and lifestyle-oriented consumers and will partner with retailers to suggest new serving, pairing and entertaining options. Both brands will also reach out to registered dieticians (RDs), supermarket nutritionists, food bloggers and other influentials in each Tour city about the health, taste and convenience advantages of bananas, almonds and almondmilk.
For Peel the Love program details, including Food Truck Tour stops, as well as DOLE Banana recipes, serving suggestions and other information, go to www.dole.com/Products/Fresh-Fruits/Bananas, or follow us on Facebook or Twitter at www.facebook.com/DOLEBananas or www.twitter.com/DOLEBananas, respectively.
About Blue Diamond Growers
Blue Diamond Growers is the world's largest almond marketer and processor. It is responsible for developing the industry and opening world markets over 100 years ago when Spain and Italy were the major producers of almonds. While the U.S. market is the largest single market for almonds, over 70 percent of them are exported to 95 countries worldwide. Almonds are California's largest food export and they rank among the top ten food exports in America. California produces over 80 percent of the world's supply.
About DOLE Bananas
DOLE is the top-selling banana in America and the world -- in both conventional and organic product categories. From its founding by James Drummond Dole, the company has built its reputation on a ceaseless commitment to quality. Today, the DOLE brand stands for more than 150 years of quality produce -- and the world's largest supplier of fresh fruits and vegetables, including bananas. Dole strives to grow, produce, harvest, transport and distribute its bananas and other produce in the most environmentally and socially conscious way possible.
About Dole Food Company, Inc.
Dole Food Company, with 2012 revenues of $4.2 billion, is one of the world's largest producers and marketers of high-quality fresh fruit and fresh vegetables, Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com or http://investors.dole.com.
- Food & Cooking
Bob Ochsner / Mike Besack