BluePhoenix Solutions Boosts Executive Team, Adds Sales VP From IBM

SEATTLE, WA--(Marketwired - May 05, 2014) - BluePhoenix (www.bphx.com) (BPHX), the legacy application lifecycle company, announced the hiring of Martin Korsin, Vice President of Sales. 

Mr. Korsin brings over thirty years' experience in enterprise infrastructure and applications. He joins BluePhoenix after 7 years at IBM leading infrastructure initiatives with Fortune 200 retail and financial services clients. Prior to IBM, Mr. Korsin served in executive sales roles for technology consulting firms focused on application migration and outsourcing. Mr. Korsin also worked in application development for Financial Services as Corporate Vice President for Distributed Systems for New York Life Group Department prior to moving into sales.

"Legacy system modernization is certainly a growth area," says Mr. Korsin. "IBM gave me the opportunity to work with and evaluate the vendors in this space, and BluePhoenix delivers the most complete solution and comprehensive approach."

"Martin brings a unique perspective to BluePhoenix," says Matt Bell, President and CEO. "He's worked with one of our biggest partners and customers. He's helped put together solutions for the companies we're targeting, and even has direct technical experience with the applications we touch. We're excited to leverage his experience and guidance in helping the company grow."

Mr. Korsin's goals for 2014 include broadening relationships with Fortune 1000 customers, global IT outsourcing partners and contributing to the extension of BluePhoenix's service line.

"I'm excited to have the opportunity to work with BluePhoenix. The company brings a great value proposition and is unique in its space. I look forward to partnering with the rest of the executive team to focus on growth," says Mr. Korsin.

About BluePhoenix Solutions
BluePhoenix Solutions Ltd. (BPHX) is a legacy platform modernization provider. The BluePhoenix portfolio includes a comprehensive suite of tools and services for automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to minimize risk and provide a clear path from legacy platforms like COBOL, Natural/Adabas and others to modern solutions like SQL, DB2, Java and more.

BluePhoenix customers come from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has six offices in the United States, United Kingdom, Italy, Romania, and Israel.

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