Bob Guccione, Jr. is the founder of Gear magazine — the publishing house responsible for Jessica Biel's infamous first sexy photo.
"She came to us through her people," he told us. "She wanted to look like a sexy adult...she knew that was going to kill her career if she stayed with [the good girl image]...she wanted to be a Bond Girl."
In this interview, Guccione tells us what happened during Biel's shoot and whether he thinks there's a success formula in the publishing industry.
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