Boneless Chicken Wings Are Getting A Whole Lot More Popular
What's your wing of choice: boneless, or bone-in?
Right now, it looks like people are going bonkers for the boneless type.
A study from hospitality research firm GuestMetrics showed that boneless chicken wings are getting increasingly popular.
Total chicken wing sales grew 10.7 percent in 2012 compared with the year prior. Orders increased 7.3 percent in 2012 and menu prices jumped 3.4 percent.
Most of that growth had nothing to do with traditional bone-in wings though. It was all about the boneless.
Boneless wings made from chicken breast made up a whopping 81 percent of that growth. Those wings were around 14 percent of total wing sales in 2012.
GuestMetrics VP of strategy and insights Peter Reidhead explained in a release:
"In further analyzing the chicken wing category, we see that about 80 percent of the incremental growth in chicken wings was due to strength seen among boneless chicken wings, which accounted for about 14 percent of chicken wing sales in 2012. Given the average price of boneless chicken wings is $7.99 versus $6.87 for regular chicken wings, this shift in consumer preferences should prove to be a further positive for restaurants selling chicken wings.”
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