Boston Market Research Indicates Non-Traditional Dishes Will Round Out Thanksgiving Menus This Year

Holiday Experts Expect to Serve More than 1 Million Customers on Thanksgiving

Business Wire
Boston Market Research Indicates Non-Traditional Dishes Will Round Out Thanksgiving Menus This Year
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This Thanksgiving, Boston Market is offering a whole roasted turkey holiday meal that feeds 12 people …

GOLDEN, Colo.--(BUSINESS WIRE)--

While turkey remains the most popular Thanksgiving entrée, served as a main course in 89 percent of all households, a new survey from Boston Market found that a few surprising dishes will round out menus this year. Specifically, lasagna will be served as a main course in 12 percent of households, while 10 percent will also serve a vegetarian entrée.

Boston Market makes every day Thanksgiving, and this year, the home style food chain anticipates that it will serve more than 1 million customers on Thanksgiving Day alone. In fact, all 460 of its locations will be open on Thanksgiving Day providing guests with home style Thanksgiving meals and solutions for all of their holiday food needs.

“The Thanksgiving meal is so much more than just food – it’s about creating memories, and it’s not something to take a risk on,” said George Michel, CEO of Boston Market (a.k.a. “The Big Chicken”). “At Boston Market, these holiday foods are our everyday staples, so you can trust us to make the food that everyone loves. Our goal is to make sure our guests’ holiday meals go smoothly and we look forward to serving many customers on November 28 and beyond.”

The holiday season is the busiest time of the year at Boston Market. Last year alone, the home style chain served more than 3 million pounds of mashed potatoes and more than 122 million mini cornbread loaves in November and December.

Additional research from Boston Market indicates that beyond turkey, stuffing is the MUST HAVE item for a Thanksgiving meal. In total, 33 percent rate stuffing as their desired food choice after turkey. The survey also found that people anticipate spending nearly $30 less on Thanksgiving dinner in 2013 – $133.07 – than what they actually spent in 2012 – $160.40 – for an average of 10 guests.

Boston Market is offering guests a variety of holiday meal options this season, including:

  • Oven to Table Holiday Meals: Whether it’s meals for four or 12, turkey or ham, Boston Market handles all the cooking and seasoning. All hosts need is two hours to heat and serve. This year, diners can purchase a whole roasted turkey meal for 12 – including one whole turkey, spinach artichoke dip, mashed potatoes, gravy, cranberry walnut relish, vegetable stuffing, dinner rolls and two whole pies – for only $94.99.
  • Hot & Ready Catered Buffets: Whether you need a holiday meal for the family or the office, Boston Market will take care of every detail, and even deliver the feast.
  • A la Carte: Whether you burned the green bean casserole, need to pick up a pumpkin pie on the way to grandma’s house or are simply pressed for time in the kitchen, Boston Market has all the sides and desserts you need for a worry-free holiday.
  • Thanksgiving Day Meal: For those planning to dine out or need last-minute side items, all Boston Market restaurants will be open on Thanksgiving Day (hours vary by location) and offer holiday favorites like the Thanksgiving Day Meal, which features roasted turkey breast with two home style sides, freshly baked cornbread and a slice of apple or pumpkin pie for $10.99.

To assist guests during Thanksgiving week, each Boston Market location will also designate two crew members as Holiday Ambassadors. These knowledgeable ambassadors will welcome guests and help ensure they have a pleasant in-restaurant experience.

Boston Market has also partnered with Julie Benz, actress, and (Defiance, Dexter, Desperate Housewives) avid cook and entertainer, to develop holiday tips and easy-to-prepare recipes incorporating home style sides from Boston Market.

To help with last minute planning, Oven to Table (while supplies last) and catering orders for Thanksgiving Day will be accepted until 2 p.m. on Wednesday, Nov. 27. In addition to online ordering via www.bostonmarket.com, orders can also be placed by calling 866-977-9090.

For additional information, visit bostonmarket.com.

About Boston Market

Boston Market Corporation, headquartered in Golden, Colorado, has given time back to busy families and individuals for more than 25 years with quality, home style meals at a convenient value in 460 nationwide locations. A staple on dinner tables, Boston Market prepares its fresh, never-frozen, natural chicken in signature rotisserie ovens and features an extensive selection of home style sides and made from scratch cornbread. In 2011, the company completed updates to locations across the country, adding new healthier menu items and enhancing the dine-in experience. As one of the country's largest providers of catering services, Boston Market offers convenient, same‐day orders and delivery for corporate and personal events of all sizes.

For more information, visit the company's website at www.bostonmarket.com. For the latest news and deals, follow @bostonmarket on Twitter or join us on Facebook.

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Contact:
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Jason Lourie, 314-982-0559
jason.lourie@fleishman.com

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