Selfridges, the upscale British department store, is trying a "no noise" experiment in which it is reducing the amount of visual branded clutter that assaults shoppers inside its stores.
So it asked several famous brands -- including Heinz, Marmite and Levi's -- to create versions of their products without their logos.
Of course, the package design and trade dress on Heinz Baked Beans and Ketchup are so distinctive that they're instantly recognizable even without the brand names.
See more of the debranded products at The Ethical Adman.
More From Business Insider
- This New Google TV Watches You And Chooses Shows Based On Your Behavior
- Twitter Uses Army of Low-Paid Workers To Manually Sort Hashtags For Advertisers
- An Old Wieden + Kennedy Ally Is Now Target's New Creative Chief