Broadcom Expands WICED Product Line

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Leading semiconductor solutions provider, Broadcom Corp (BRCM) recently announced the expansion of its wireless internet connectivity for embedded devices (WICEF) product family with the introduction of its new WICED Smart Development Kit.

This new technology provides access to a client device with an integrated Bluetooth Smart software stack and application profiles, offering original equipment manufacturers (:OEM) a cost-effective wireless solution. The WICED platform simplifies the implementation of Wi-Fi connectivity in a wide range of consumer devices, making it easier for the users. This further enables the OEMs to provide products for ‘Internet of Things’.

Broadcom has added the BCM20732 Bluetooth Smart system-on-a-chip (SoC) to its existing WICED platform to facilitate OEMs to flawlessly deliver better connectivity to battery-operated devices for sports and fitness, health and wellness, security and automation. Additionally, with the use of WICED devices, users can control or monitor information and other health metrics from their smartphones. By 2020, the number of connected 'things' is expected to reach 50 billion, accelerated by the continuous growth of embedded products to mobile devices.

Broadcom is focused on innovative technologies related to connectivity, bandwidth and content, which enable it to capture a sizeable market share. The new product line is an initiative in this endeavor. This new technology is in vogue by Avnet, Inc. (AVT) customers. Jointly, Broadcom and Avnet will continue to provide new opportunities for companies designing products across all industry segments.

Broadcom is well placed in the fast-growing wired and wireless communications markets, with cutting-edge solutions for a growing number of connected users who are demanding more content and bandwidth.

Based in Irvine, CA, Broadcom is engaged in designing and marketing semiconductor components of network voice, video, and data traffic for various applications. The company continues to drive innovation and engineering excellence across a broad range of communication end markets to help its customers enhance device performance and overall efficiency.

Broadcom currently has a Zacks Rank #2 (Buy). Other stocks that look promising and are worth a look are Unisys Corporation (UIS) and Syntel Inc (SYNT), each carrying a Zacks Rank #2 (Buy).

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