Brunswick Corporation : Brunswick Launches Free Online Marketing Program With Dominion Marine Media For Brunswick Certified Dealers

Thomson Reuters ONEOctober 22, 2013

LAKE FOREST, Ill., Oct. 22, 2013 - Brunswick Corporation`s (BC) dealer services team, Brunswick Dealer Advantage, has teamed up with Dominion Marine Media, the market-leading online marine marketing services division of Dominion Enterprises Inc., to offer Brunswick certified dealers cutting-edge online marketing guidance with "Propel", a complimentary, one-on-one online marketing workshop program.

Dominion Marine Media will annually share the latest online marketing strategies for expanding and enhancing a dealer`s digital and social media marketing presence. Propel gives dealers both a digital scorecard on their current online marketing efforts versus their top local competitors, along with detailed guidance on how to improve online customer prospecting, customer engagement and sales generation.

Propel is an exclusive reward for Brunswick certified boat dealerships in the U.S. and Canada. Brunswick dealer certification promotes continuous dealership improvement by applying best business practices throughout the dealership for improved customer satisfaction and greater dealership growth. Certified dealers re-certify every year to continually learn, grow and maintain their Brunswick Five Star, Brunswick Master or Brunswick Platinum Master dealer status. The program also includes marine industry Five Star dealer certification through a partnership with Grow Boating, the Marine Retailers Association of the Americas and the National Marine Manufacturers Association.

Brunswick dealer certification is an important part of Brunswick Dealer Advantage, a suite of 35 leading marine dealer services in the U.S., and 18 services in Canada, that are designed to draw more retail customers, help dealers attract and retain employees and improve operational efficiencies. Many services offer exclusive service discounts for Brunswick dealerships.

"The rapidly evolving world of digital and social media means that we as an industry need to constantly evolve as well to best serve our customer`s needs," said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. "Propel teaches the latest and best practices for engaging with buyers in the digital marketplace. It`s another way we can help our dealers to grow and prosper."

Propel consists of two webinar workshops - one focused on digital marketing, and the other focused on social media marketing.  The digital marketing session will cover search engine optimization, search engine marketing, effective website design, email marketing, online advertising and more.  The social media session will focus on how to successfully engage, build and convert new customer relationships with effective social media marketing through leading social media portals such as Facebook, Google+ and YouTube.  

"We are very pleased to be able to reward our certified dealers with complimentary insight and guidance from Dominion Marine Media on how to drive greater success in the online marketplace," said Brunswick Boat Group President Andy Graves. "These days, 89 percent of all consumers start their buying process with research online. Learning the best way to capture their attention by the leader in the field gives our certified dealers an important competitive edge."

All digital and social media marketing workshops will be conducted by the experts from Dominion Marine Media.  Dominion offers marine dealers a large suite of online marketing products and services, including website design and hosting services, lead generation and online inventory advertising solutions through its leading online consumer boat listing portals. Brunswick dealers are already able to take advantage of exclusive boat inventory advertising discounts on Boat Trader and boats.com through Brunswick Dealer Advantage.    

"We are very happy to be expanding on our strong relationship with Brunswick and Brunswick Dealer Advantage with the new Propel program," said Dominion Marine Media Senior Vice President and General Manager Ian Atkins.  "A key piece of our overall mission is to help marine dealers succeed with leading online advertising and marketing solutions. The Propel program allows us to do just that."

All Brunswick Certified dealers can sign up for Propel at any time. All Brunswick Boat Group dealers can apply for Brunswick Dealer Certification at any time. All Brunswick marine dealers can take advantage of other Brunswick Dealer Advantage programs. Dealers can choose whatever programs best fit their needs. Sign-up is only a phone call away and free. Dealers can learn more by calling 1-877-462-3884 or visiting www.brunswickdealeradvantage.com.

About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land `N` Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables.  For more information, visit http://www.brunswick.com.

About Brunswick Dealer Advantage
Brunswick Dealer Advantage offers a broad range of dealer services designed to enhance the long-term profitability of Brunswick`s dealer partners. Business services focus on four areas: attracting more retail customers, rewarding employees, enhancing operations and profitability. In the Unites States, retail marketing services include Blue Water Finance, Brunswick Product Protection and Mercury Product Protection extended service contracts, Boater`s Choice Insurance, Boats.com, BoatTrader.com, iboats.com, ARI (formerly Channel Blade) internet marketing and Engaged social media management,. Employee rewards include discounts on GM vehicles, AT&T and Sprint wireless, CDW technology products, Life Fitness and Brunswick Billiards products. Operational and profitability enhancing services include the Brunswick Dealer Certification program, ADP Lightspeed and Constellation Dealership Software, inventory financing through Brunswick Acceptance Corporation, savings on UPS, Staples, Elavon (formerly US Bank) credit card processing and much more. For information on all Brunswick Dealer Advantage programs, visit http://www.brunswickdealeradvantage.com or call 877-462-3884.

About Dominion Marine Media
Dominion Marine Media is the marine division of Dominion Enterprises Inc., a global marketing services company.  The division offers an industry leading suite of technology-based marketing solutions including Internet portal advertising, lead generation, CRM, Web site design and hosting, and data management services. With sales offices in Norfolk, Va., Seattle, Wa. and Fareham, UK, Dominion Marine Media is 150-strong, supporting customers in 106 countries and advertising boats for sale in 143 countries. Our state-of-the-art IT office is based in Vancouver, BC and supports 38.1 million unique visitors to the Dominion Marine Media web sites each year. Our global reach includes web sites in six languages and agents throughout Europe. For more information, visit http://www.dominionenterprises.com.

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Contact: Daniel Kubera
Director - Media Relations and Corporate Communications
Phone: 847-735-4617
Email: daniel.kubera@brunswick.com



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