LONDON, Oct 14 (Reuters) - Britain's BT has struck adeal to show BSkyB's Sky Movies on its TV service,marking an easing in tension between the companies that havebeen battling to attract soccer viewers since the summer.
Telecoms company BT said on Monday its television customerswould be able to add Sky Movies for a monthly subscription fromOct. 26. In addition, its broadband customers would be able toget Sky Movies as an on-demand service.
BT has ramped up its TV offer in recent months by addingsports channels that show some English Premier League soccermatches, encroaching on territory in sports programmingdominated by BSkyB for 20 years.
BT has committed about 1 billion pounds ($1.6 billion) toits new sports channels, which it offers as part of itsbroadband packages.
BSkyB, the satellite broadcaster that is 39 percent-owned byRupert Murdoch's 21st Century Fox, has previouslyoutbid rivals for both sports and movies content, using revenuefrom its more than 10 million customers. It retains the lion'sshare of the rights to Premier League soccer.
- Sky Movies