Budget Car Rental Has A New Logo

Business Insider

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Budget Car Truck Logo

Budget

Budget's old logo design.

Budget, the 55-year-old car rental company, has cleaned up its logo design, eliminating bulky letters and a homogeneous color palette in favor of a cleaner, bolder look.

The new logo features simplified text with straighter lines. This streamlining is complemented with a new, darker orange color on one side of the road graphic. This gives the logo more depth than its predecessor, which came off as terribly flat.

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Budget new Logo Design

Budget

Budget's new logo.

Budget's parent company, Avis, recently had a modernizing logo change as well. In March, Avis acquired Zipcar, the ultra-modern tech-savvy ride share company.

If forward is the direction Avis wants to go, they are certainly moving there, in both practice and design.

Hat tip to Brand New.



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