Beer is really cheap in China, but not the big foreign brands. Budweiser can cost more than three times as much as some local beers.
And so, Budweiser is a premium brand and a status symbol for many Chinese, according to a report by Bloomberg. That's in stark contrast to its status back in America, where it was created.
The brand has a 1.2 percent market share in China, and it's trying everything to foster that premium image in order to snatch away more.
Here are some of the things its doing:
Packaging — Budweiser's cans are topped with golden aluminum foil. Not only does it serve a purpose by protecting the can's lid from dust, but it gives it a more high-end look.
Promotion — Restaurants and bars are seeing a hefty dose of beer marketing. Brands like Budweiser are consumed in public with friends and family because it gives them status.
Volume — Parent Anheuser-Busch InBev is buying up companies and building new plants in an effort to expand its presence geographically.NOW SEE: 11 Craft Beer Companies That Went From Little To Big Time >
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