CHICAGO, IL--(Marketwire - Jan 11, 2013) - Digital event marketing agency bXb Online today announced the formation of its Founding Destination Partners Group (Founding Partners) in an initiative designed to accelerate the reach of physical events to online attendees globally. The solutions encased in this partnership will increase the reach of the Founding Partner cities' customers' events, adding value to each city as a host destination. In addition, the Founding Partners will receive preferred placement of client content distribution through BOBtv -- Best of Business Television -- powered by bXb Online. The first destination marketing organization (DMOs) to join the Founding Destination Partners Group is Dallas, TX. Additional cities will be announced in the coming weeks.
Founding Destination Partners will offer bXb Online's full range of digital event marketing solutions -- from consultation and planning to onsite production -- to help organizations create and implement their digital event marketing strategies. Further, each Founding Partner's client base will have the ability to disburse content across bXb's BOBtv, an online industry platform of quality aggregated content and community, organized by industry. Currently in late-stage development, BOBtv will further their clients' brand and reach well beyond the content distribution options available today.
"Becoming a Founding Destination Partner with bXb Online will allow us the opportunity to enhance our customer experience while expanding the attendee experience," said Phillip Jones, president/CEO of the Dallas Convention & Visitors Bureau. "Dallas has undergone a dramatic transformation in recent years and we intend to lead the discussion from our vantage point in order to benefit our customers," said Dallas Convention and Visitors Bureau CEO, Phillip Jones.
Tony Lorenz, Founder of bXb Online, stated, "Dallas as the first Founding Destination Partner is in its own way leading innovation in meetings and events. They recognize that online extensions will showcase their city as a destination to global audiences as those events take place. We value Dallas' vision and partnership as we continue to drive this category forward to benefit our entire industry."
For more information, visit http://www.bxbonline.com, or join the
Meetings Industry Press Conference at
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Monday, January 14, 2013
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About bXb Online
bXb Online accelerates the power of face-to-face marketing through online business stories and experiences. bXb Online delivers online event strategy, creative, content development, and management solutions that brands rely on to activate their business events to the next level. In concert with leading industry organizations, bXb is developing BOBtv -- Best of Business Television, an award-winning industry platform for event marketing professionals and the communities they serve. Headquartered in Chicago, IL, bXb Online partners with world-class leaders in their respective categories, including American Society of Association Executives, Center for Exhibition Industry Research, International Association of Exhibitions and Events, Professional Convention Management Association, and the Virtual Edge Institute. Learn how bXb Online can accelerate your event marketing strategy today: www.bxbonline.com.