LEEDS, UNITED KINGDOM--(Marketwire - Jan 14, 2013) - Leading online takeaway service JUST EAT is set to benefit from market-leading customer insight and retail location planning tools from Callcredit Information Group to support its growth in the UK and abroad.
JUST EAT, which allows customers to order takeaway meals online from more than 14,000 UK partner restaurants, has signed up to use Callcredit''s CAMEO and Microvision systems to carry out customer analysis and sales planning. By gaining greater insight into the profiles and preferences of the over 4 million customers using the service, JUST EAT will be able to expand its customer base and partner restaurants in the right areas in order to increase market penetration.
Callcredit will also support JUST EAT in identifying growth opportunities within its other international markets, including in European markets, Brazil and India.
Microvision is Callcredit''s sophisticated Geographical Information System (GIS), marketing intelligence and market modelling system, capable of carrying out in-depth customer and market analysis and planning, while Callcredit''s CAMEO customer classifications will enable JUST EAT to accurately segment and target customer groups.
Paul Cook, Head of Global Insight at JUST EAT, said: "As a rapidly expanding business, it is vital we have access to high-quality and in-depth insight into our marketplace. A huge amount of transactional data is captured during the online ordering process, and by enriching that with Callcredit''s insight and location planning tools, we can gain a depth of knowledge that will support our growth and ultimately benefit both our customers through expansion of local choice, and our partner restaurant through increased revenues."
Chris Duley, director of Callcredit''s GMAP retail planning team, said: "We have a wealth of experience in providing clients with the insight and understanding they need to make business-critical decisions, in both UK and international markets. Microvision and CAMEO are two of the most powerful planning and insight tools available on the market today, and we are looking forward to helping JUST EAT maximise their potential."
About Callcredit Information Group - www.callcredit.co.uk
Callcredit Information Group''s leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer''s credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.