NEW YORK--(BUSINESS WIRE)--
Premium TV network EPIX and Madonna have teamed up to provide an exclusive once-in-a–lifetime opportunity for dancers, performers and workout enthusiasts to personally dance and train with Madonna. A select group will be put through the paces as the iconic artist performs her real-life training routine she relied on to prepare for her recent MDNA Tour which makes its World Premiere on Epix June 22 at 8pm EDT.
Led by Madonna’s lead trainer, Nicole Winhoffer, and a team of fitness experts from Madonna’s signature Hard Candy Fitness gyms, the very people who keep Madonna in such finely-tuned athletic shape, an open call will be held on Wednesday, June 19 at the Broadway Dance Center in New York City. Anyone can enter; but only 500 will be invited to audition. Hopeful participants can register online at http://www.epixhd.com/MDNAworkout beginning Wednesday, June 12, through Sunday, June 16 at 12noon EDT. Chosen participants will audition for the Hard Candy Fitness team, who will whittle the group down to the top 50. This group will perform for Winhoffer for a chance to earn one of the coveted spots in the final group. On Thursday, June 20, the select 30 fitness and dance enthusiasts who remain will learn Madonna’s exclusive dance-inspired “Addicted to Sweat” training routine, that she used to get MDNA ready, and later that day perform it with Madonna herself.
EPIX CEO and President Mark Greenberg commented, “Madonna’s MDNA tour is a remarkable performance that demanded an extraordinary amount of dedication and athleticism. Madonna is a one-in-a-million talent. At EPIX, we get big music – we get closer to the artist and the experience than anyone – and we’re proud to have the opportunity to allow fans to fully immerse themselves in Madonna’s world while on tour, whether in person or watching our film.”
Capturing one of the most spectacular and controversial extravaganzas of 2012, Madonna: the MDNA Tour, will premiere on June 22 at 8 pm EDT on EPIX. The documentary, an intimate and in-depth look at the life and work of this iconic artist and a backstage view of the highest grossing concert tour of 2012, will feature the electrifying performances of several of her biggest hits, highlighting her seven-member band, a spectacular troop of 27 dancers, and state-of-the-art visuals and sound.
To learn more about the event, please contact:
Stephanie Tuck at DKC: 212 981 5170 Stephanie_Tuck@dkcnews.com
Natalie Gerke at DKC: 212 981 5124 Natalie_Gerke@dkcnews.com
Marlea Willis at EPIX: 212 846 6748 MWillis@epixhd.com
EPIX® is the newest premium entertainment network delivering the latest movie releases, classic library titles, plus original films, comedy, music and sports events on TV, on demand, online and on devices. Launched October 2009 as the first multiplatform premium network with online accessibility for subscribers through EpixHD.com, EPIX pioneered the development and proliferation of TV Everywhere for American consumers. EPIX was the first premium network to launch on Xbox 360®consoles, first on Android™ tablets and phones, first on Roku® players and first to launch in the U.S. on PlayStation®3 (PS3™) system. EPIX is available to authenticated subscribers on hundreds of devices including Apple® iPads®, iPhones®, Kindle Fire tablets, Samsung® Smart TVs and Blu-ray™ players and more. Today EPIX remains the only premium service providing its entire monthly line-up from new Hollywood hits to original programs on all platforms and provides more movies than any other premium network.
EPIX is a joint venture between Viacom Inc. (NASDAQ:VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (LGF), available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS. For more information about EPIX, go to www.EpixHD.com. Follow EPIX on Twitter @EpixHD and on Facebook http://www.facebook.com/EpixHD.
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