Canadian Launch of Iceland's BIOEFFECT, Dubbed Genius in A Bottle

The First Ever Cosmetic Range to Contain Plant Based Growth Factors Using Gene Technology


LONDON, ONTARIO--(Marketwire - Nov 6, 2012) -

Attn: (Beauty, Health and Business Editors)

The Canadian Retail Distributor of the Icelandic innovation company SIF COSMETICS, announces today their much anticipated Canadian launch of the BIOEFFECT Skin Care product line.

With its expanding popularity and sales growth in the European markets, Australia and most recently in the United States, the BIOEFFECT Skin Care line which includes its EGF (Epidermal Growth Factor) SERUM, its DAYTIME Cream and BODY INTENSIVE is literally changing the future of how science interacts with beauty.

Developed in collaboration with leading specialists in biochemistry and dermatology, BIOEFFECT SERUM contains EGF cellular activator, (a skin protein) which signals the skin to speed up its renewal process. The EGF of the BIOEFFECT EGF SERUM is produced by copying the human EGF gene into barley with biotechnology, to ensure maximum efficacy and purity.

With Iceland''s First Lady Dorrit Moussaieff and Hollywood stars among its loyal fans, the company''s phenomenal skincare range has quite literally, changed the face of the cosmetics industry.

For additional information or to purchase visit


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