Unveils New Resource To Kick Off Its #FamilyCarAdvice Campaign Brings Resources to Parents to Ease the Car Shopping Process

PR Newswire

CHICAGO, March 20, 2014 /PRNewswire/ -- is kicking off a 10-month long #FamilyCarAdvice campaign today with the launch of an interactive infographic that leads parents through a series of questions before unveiling which vehicle type is best-suited for their family's needs. The infographic, designed by the parents on's editorial staff, helps call attention to key areas growing families should consider when shopping for their next vehicle.

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. kicks off #FamilyCarAdvice campaign with the launch of - a new hub for all of its family content. Parents will be able to...

"As a mom of three, I understand how stressful finding the right family-friendly vehicle can be," said Kristin Varela, Chief Mom and Senior Editor at "There are a lot of things to consider, from the number of children you have to your daily driving route to cargo space. This year I'm looking forward to sharing my personal experiences and knowledge as a mom and automotive writer with parents all over the U.S."

In addition to the #FamilyCarAdvice infographic, the program is set to include new content from a editorial panel of "Expert Moms" that will be housed on a newly designed web page— The campaign will also feature a series of local events and media outreach. Experts Travel U.S. to Meet With Parents One-on-One
Throughout 2014,'s Expert Moms—Kristin Varela, Jennifer Newman and Jennifer Geiger—will travel to Dallas/Fort Worth, Los Angeles, Chicago and Boston to talk with parents one-on-one about their vehicle needs. The #FamilyCarAdvice events will be held in conjunction with other family-friendly festivals, giving parents the perfect opportunity to stop by and ask questions, learn about car seat safety, win prizes and view the 2014 award-winning family vehicles side by side. Family Car of the Year nominees each offer unique features and qualities perfect for any family including top safety and reliability ratings, plenty of cargo room and the comfort and space required to fit a variety of families.

The vehicles that will be featured at these events are:

  • 2014 Hyundai Santa Fe Sport, Family Car of the Year
  • 2014 Hyundai Elantra, Best Deal for Small Families
  • 2014 Buick Enclave, Best Car for Large Families

2014 Honda Odyssey, Family Car of the Year nominee

Family Research and Resources Made Easy
To help parents find car shopping resources more easily, the site is creating a new page,, that serves as a hub for all of its family content. Here, parents will be able to find a wide variety of unbiased editorial articles, buying guides, videos and more. Parents are also encouraged to visit the Twitter and YouTube accounts to find additional tips, tutorials and reviews.

"Last year, our team did a lot of in-depth research on car shoppers, and discovered that people are most apt to purchase a new or new-to-them vehicle when they go through different life stages," said Varela. "As a parent, I know that a growing family definitely necessitates shopping for a new vehicle. That is why we are so excited to be reaching out directly to parents, so we can better help them during this joyful, but admittedly stressful, time."

To learn more about and read family car advice from editors, visit Parents may also follow on Twitter at (@CarsDotCom) and the #FamilyCarAdvice hashtag.

About is an award-recognized online destination for car shoppers that offers information from experts and consumers to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. offers thousands of new and used vehicle listings, expert and consumer reviews, side-by-side comparison and build and price tools, photo galleries, videos, unbiased editorial content and many other resources. As the 2013 "Highest Ranked Third-Party Automotive Mobile Site" by J.D. Power, puts millions of car buyers in control of their shopping process with the information they need to make stress-free buying decisions. Launched in June 1998, is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (AHC), Gannett Co., Inc. (GCI), The McClatchy Company (MNI), Tribune Company and The Washington Post Company (NYSE:WPO).

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