AUSTIN, TX--(Marketwire -01/09/12)- With the Company's new Smart Container™ "managed services" now launched, the team at Cinsay, Inc. conducted three separate quantitative tests during the 4th Quarter of 2011 aimed at measuring not only the success of the newly-developed software, but also the theory behind the software's development -- that the combination of video-driven marketing and viral social media distribution would produce dramatically positive results for retailers. The results have far surpassed expectations, with exponential increases in critical factors including sales, engagements, email registrations, Facebook followers, Likes and perhaps most importantly, purchases from viral/syndication shares/referrals by viewers/customers. The case studies were conducted with products available from beauty giant Swisa (www.swisabeauty.com), health and wellness guru Montel Williams (www.montelwilliams.com), and home products shopping site Living Direct (www.livingdirect.com).
Recently named as one of Forbes' 100 Most Promising Companies, Social eCommerce technology company Cinsay's patent pending Smart Container™ technology platform uses proprietary intelligent internet objects, which appear as video players and can be shared across the web and other connected networks and mobile devices. The smart containers can be configured in a variety of ways to address the entire value chain of online marketing and shopping -- including impressions, clicks, lead generation and transactions. One of the most appealing forms of media for sales and shopping is video, which provides a life-like representation and creates richer product browsing and/or shopping experiences.
Highlights and findings for each Case Study follow...
CASE STUDY #1 - LIVING WELL MONTEL (www.montelwilliams.com)
For Montel Williams' Living Well Montel product line, Cinsay launched a one-day Facebook campaign utilizing the Company's Smart Container™ technology. William's two-step moisturizing system was offered at a discounted rate, the goal being to increase the product line's Facebook fan base and email database, while driving sales through sharing/referrals, fans and viral video distribution. In less than 24 hours, 542 orders were placed, along with 1,234 "Likes" for Living Well Montel Skin Care. Using the Smart Container™, Living Well Montel achieved a 65% click-to-like ratio and a 29% click-to-order ratio. Importantly, a full 49% of those who viewed the video placed orders.
"Cinsay uses the absolute latest cutting-edge technology to combine eCommerce, video and social media in their Smart Container™," said Montel Williams at the completion of his company's test. "It's worked wonders for me."
CASE STUDY #2 - SWISA (www.swisabeauty.com)
For beauty giant Swisa, Cinsay targeted 60 "mommy bloggers," offering a free beauty product valued at $129 free to the first 2,500 people to "Like" Swisa on Facebook, along with a 50% off coupon to purchase any other Swisa product. The bloggers shared the offer with their followers, and within 2 hours, the 2,500 free products were claimed. 981 people went on to share via Facebook (others shared via email, blogs and other social networks), and within 12 hours, Swisa's Facebook fan base went from 34 to 7,527, far surpassing all expectations.
CASE STUDY #3 - LIVING DIRECT (www.livingdirect.com)
Living Direct offered their $69 slow cooker at an incredible discount to the first 500 people to "Like" Living Direct on Facebook. 1,996 people loaded and viewed the video, with 23% purchasing. A total of 5,634 clicks yielded a click-to-purchase conversion rate of 82%, and importantly, when the campaign kicked off at 6:00 am on November 3, Living Direct had 1,913 Facebook fans. In less than six hours, that fan base grew nearly 400%, to 7,556 Facebook fans. Overall Facebook impressions for the campaign totaled 269,602.
Cinsay, Inc., headquartered in Austin, Texas with offices in Dallas and Los Angeles, has raised approximately $40 million in private equity and institutional funding to date. The company offers comprehensive social commerce services that include social media management and eCommerce solutions.
- Montel Williams
PGPR for Cinsay, Inc.