CBS announces creation of CBS Sports Radio

theflyonthewall.com

CBS Corporation (CBS) announced it has created CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from CBS RADIO and CBS Sports. Cumulus Media (CMLS) is the network's exclusive syndicator and sales partner to secure affiliate agreements and ad sales with radio stations nationwide through Cumulus Media Networks. In addition, Cumulus will make CBS Sports Radio programming available on 67 of its owned stations. At launch, CBS Sports Radio will reach listeners in nine of the nation's Top 10 markets, with a cumulative audience reach at debut close to 10M listeners, with nearly 90% of them located in Top 50 markets, CBS said.

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