WILTON, Conn.--(BUSINESS WIRE)--
Celebrity fitness trainer, New York Times best-selling author, and T.V. personality Jackie Warner gets sweaty for a living. In fact, she thinks healthy sweat is very sexy. That’s why she is proud to be named Official Wisk® Deep Clean® Sweat Ambassador. Warner is partnering with Wisk to launch the “Work It, Wisk It” campaign, challenging people nationwide to commit to working out – and getting sweaty – all year long.
January is the time for New Year resolutions, when millions of people commit to getting active. To help devotees across the country stick to their fitness-related resolutions, Wisk Deep Clean, the performance-tested laundry detergent that attacks hidden body oils and sweat, and Warner are helping people build confidence by getting active and embracing sweat! On Wisk’s Facebook page (Facebook.com/Wisk), people will have access to tips and tools from Warner and Wisk. They’ll also have the opportunity to ask Warner their most pressing fitness questions during a live question and answer session on January 9 at 12:30 p.m. EST at www.facebook.com/wisk/app_379130602168140, and during her Wisk Twitter party in early February. In addition, fitness fans can share their sweat-filled photos to enter the “Work It, Wisk It” Sweepstakes for the chance to win an all-expense paid trip to Los Angeles for a private workout session with Warner.
“As a celebrity fitness trainer, my passion is helping people build confidence -- and that requires a good workout routine and a lot of sweat! Sweat shows that you put your heart and soul into your workout which is always sexy!,” says Warner. “After my workouts, I need a powerful detergent I can count on, like Wisk Deep Clean. I know I can trust Wisk to give even my sweatiest workout clothes a really deep clean.”
“We are delighted to appoint Jackie Warner an Official Sweat Ambassador for Wisk Deep Clean,” says Yasmin Grant, at Wisk Marketing. “Her drive to be the best and promote the benefits of healthy sweat from vigorous exercise makes her a perfect fit for Wisk. Most people only focus on the stains they can see, but what they may not realize is that the average washload contains 20 times more hidden body oils and sweat, than visible stains,” Grant continued. “Wisk Deep Clean contains a patented blend of Micro-Cleaners that penetrate deep inside the fabric of clothes, to attack and help remove hidden body oils and sweat some other detergents can leave behind.*”
Among Warner’s secrets to good sweat is a positive mind-set, which involves things like chasing the burn instead of running from it, or finding ways to increase intensity by putting together a great music playlist that inspires you to stay active.
“This New Year, I’m on a mission to help people nationwide get fit and sweat like they never have before, with the confidence that Wisk will go the extra distance to give their active wear a deep clean,” says Warner.
Wisk® Deep Clean® laundry detergent is now available in five powerful varieties that redefine what it means to be clean – Original, High Efficiency, Oxi CompleteTM, Fresh Breeze, Free & Pure and new PowerBlasts. To learn more about Wisk Deep Clean, download a $1-off coupon, and enter a sweepstakes to win a trip to Los Angeles and a workout session with Warner, visit Facebook.com/Wisk.
*Compared to the leading variant of the top three liquid value brands.
About WISK® Deep Clean®
From the legendary “Ring Around the Collar” campaign to trapped body oils and sweat that make up one of today’s difficult laundry soils, Wisk has been cleaning America’s laundry and fighting tough stains for more than 50 years. Wisk Deep Clean is available in Original, High Efficiency, Oxi Complete, Fresh BreezeTM Free & Pure and new , PowerBlasts. Wisk is available at key retailers nationwide, including most food, drug, mass, club and dollar stores. Wisk is manufactured by The Sun Products Corporation. For more information, visit www.Facebook.com/Wisk or www.Wisk.com.
About The Sun Products Corporation
The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of $2 billion, the Company’s portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit, www.sunproductscorp.com.