Chango Expands Its Facebook Integration With Targeted News Feed Ads

Based on the continuing success of its clients' campaigns on the Facebook Exchange (FBX), Chango announces support for search-targeted advertising in Facebook News Feed.

Marketwired

NEW YORK, NEW YORK and SAN FRANCISCO, CALIFORNIA--(Marketwired - Jul 24, 2013) - Chango Inc., a powerful Programmatic Marketing Platform built for managing real-time data-driven digital advertising, and a Facebook Preferred Marketing Developer (PMD), announced today that it is bringing Search Retargeting (from searches on sites other than Facebook) capabilities to the Facebook News Feed.

By anonymously analyzing more than 8 billion real search events each month, Chango builds a real-time profile of actual searches being done on Google, Yahoo! and Bing. Since 2012, Chango has leveraged this intent data to serve right hand side ads (ads appearing on the right of Facebook.com) on behalf of many of the world's largest brands and agencies.

Today's announcement leverages the same powerful intent data, but now allows marketers to serve ads that appear directly in the Facebook News Feed. The ability to appear in News Feed means direct response advertisers can now access more inventory, with bigger, more eye-catching ads right in the most engaging place on the site.

"Our clients have had great success with FBX. A recent client study indicated that more than 60 percent of them planned to increase their media spend on FBX. Being able to serve ads in the News Feed will provide additional scale to them" reports Dax Hamman, Chief Strategy Officer at Chango.

Chango's Facebook integration can also benefit marketers looking to launch a Programmatic Site Retargeting campaign on FBX. With Chango, marketers can retarget people that have previously been to their site and serve an ad directly into that individual's News Feed.

About Chango

Chango provides simple and effective Solutions for marketers in an era of real-time media and big data. Our proprietary platform, Chango Madison combines the data management capabilities of a DMP (Data Management Platform) with the media buying capabilities of a DSP (Demand Side Platform) allowing for a truly Programmatic approach to both segmentation and media buying across Display, Mobile, Social & Web.

Our clients include the world's largest brands & agencies, including 85 of the top 500 retailers, which has helped fuel 600%+ growth year over year for the last 2 years. We have offices in New York, Toronto, London, Chicago, San Francisco, Los Angeles, Seattle, Atlanta and Dallas.

Facebook® is a registered trademark of Facebook Inc.

Contact:
Chango Inc.
Ben Plomion
VP Marketing
203-585-4879
ben@chango.com
@chango

View Comments (0)