ChannelAdvisor and Yahoo Co-Host Webinar to Educate Retailers on the Buying Behavior of Generation Y/Z Consumers

Business Wire

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--

ChannelAdvisor Corporation (ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that it will co-host a webinar with Yahoo titled “Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising” to educate retailers on how to best attract and retain customers in today’s evolving world of digital media and mobile. This webinar will take place on Thursday, May 8, 2014 at 2 p.m. EDT.

During this webinar, Sheridan Orr, ChannelAdvisor’s senior manager, product marketing, and Edwin Wong, Yahoo’s senior director of B2B strategic research and insights, will discuss the latest trends and outcomes of a Yahoo study. The research reveals why daily habits matter for Gen Y/Z and how macro trends are influencing the lives, behaviors, and shopping patterns of the largest online buying community.

Specifically, attendees will walk away knowing:

  • How the recession has impacted Gen Y/Z consumers
  • Digital lifestyle patterns and habits
  • What macro trends mean for retailers’ marketing strategies

For more information and to register for the webinar, please visit: http://bit.ly/DigitalHabitsWebinar.

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About ChannelAdvisor

ChannelAdvisor (ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels, including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.

Contact:
ChannelAdvisor
Sarah O‘Dea, 919-228-4784
sarah.odea@channeladvisor.com

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