Cigna Launches GO YOU Hub to Help You Deal With Life's Challenges

New Site Provides Insight and Inspiration

PR Newswire
Cigna Launches GO YOU Hub to Help You Deal With Life's Challenges

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BLOOMFIELD, Conn., Oct. 8, 2013 /PRNewswire/ -- Nobody's perfect. In fact what makes you "you" are the challenges that you overcome. That's the premise behind global health service company Cigna's new online gathering place for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues. 

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The YOU Hub is a multimedia website that celebrates individuals overcoming life's challenges, providing a gathering place where visitors can learn and be inspired by the backstories of individuals overcoming adversity, and gain insights and tips from content ranging from news articles to white papers by physicians, behaviorists and clinicians.

"At Cigna, we strive to know and understand our customers as unique individuals, not case numbers," said Cigna's Benjamin Karsch, senior vice president for global brand, marketing communications and digital marketing.   "We want to better understand their lives, health, attitudes and aspirations, and how we can help them achieve whatever matters most in their lives.  That's why our GOYOU Hub is a welcoming place to come and tell us how being true to yourself make you truly healthy."

To kick off the GO YOU Hub launch, Cigna is sponsoring an essay contest "Pay It Backward" where individuals can describe and celebrate how a person in their life has inspired them to become the best they can be. The winning entrant will be rewarded with a "trip of a lifetime" to a destination of their choice.  This contest is scheduled to run through November 21, 2013. 

This GO YOU site is a part of Cigna's larger brand awareness campaign which focuses on embracing your true self and celebrating the triumph of individualism and health.

About Cigna
Cigna Corporation (CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America, Cigna Life Insurance Company of New York and their affiliates. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, and other related products including group disability, life, and accident coverage. Cigna has sales capability in 30 countries and jurisdictions, with approximately 80 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit


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