LOS ANGELES--(BUSINESS WIRE)--
Cinedigm (CIDM), the leader in the digital entertainment revolution, and BitTorrent, Inc. whose distributed and cloud technologies have been at the leading edge of digital distribution with over 170 million users, have announced a promotional partnership to support the release of ARTHUR NEWMAN, the feature film starring Colin Firth and Emily Blunt, which Cinedigm brings to theaters on April 26th.
Utilizing the BitTorrent suite of office products, Cinedigm will invite fans to view – exclusively – the first seven minutes of the film prior to its theatrical release. Additional materials will include stills from the film, the official movie poster and the film trailer.
“This unexpected partnership between Silicon Valley and Hollywood reflects Cinedigm’s entrepreneurial marketing efforts,” said Cinedigm Chief Marketing Officer Jill Newhouse Calcaterra. “Our goal is to generate interest, awareness and ticket sales for our releases and BitTorrent’s millions of daily entertainment consumers are a prime target. This exclusive clip of ARTHUR NEWMAN is certain to peak their interest and drive them to theatres this weekend.”
“This is a visionary move by Cinedigm and represents a significant shift in how in how the media industry perceives BitTorrent,” said Shahi Ghanem, Chief Strategy Officer of BitTorrent, Inc. “Cinedigm is leading a renaissance in indie content distribution and BitTorrent is a great fit as a technology partner.”
“We’ve demonstrated success in forming deep relationships between audiences and creators, growing revenue, and even driving box office traffic for content creators,” continues Ghanem. “Cinedigm is one of our most forward-thinking partners and the first with a theatrical release of such magnitude. We’re able to connect Cinedigm with real movie fans that actively support content creators and by doing so BitTorrent, Inc. can demonstrate how we add value through continued innovation."
ARTHUR NEWMAN follows the mid-life travails Wallace Avery (Colin Firth). Divorced, disconnected from his young son, dissatisfied with his love life, depressed and in the doldrums of middle age, he decides to make a radical change by walking away from his old life. He buys a new identity and hits the road as Arthur Newman to begin life anew, bound for Terre Haute, Indiana, where he dreams of reinventing himself. But his road trip is derailed by the entrance of Michaela "Mike" Fitzgerald (Emily Blunt), whom Arthur discovers passed out poolside at a seedy roadside motel. Soon romance blossoms as the unexpected couple infiltrate the lives of random strangers as a way of better grasping the essence of their own waylaid lives.
Written by Academy Award(r) nominated scribe Becky Johnston ("Prince of Tides," "Seven Years in Tibet") and directed by first-timer Dante Ariola, the film was produced by Vertebra Films and Cross Creek Pictures, and was executive produced by Lisa Bruce, Andy Cappuccino, Helen Cappuccino, Mac Cappuccino, Natalie G. Hill, and James A. Holt.
Over the past decade, Cinedigm has led the digital distribution revolution that continues to transform the media landscape. In addition to its pioneering role in transitioning movie theatres from traditional film prints to digital distribution, Cinedigm continues to advance worldwide cinema modernization with its suite of software products allowing exhibitors and distributors to manage their newly digital businesses with efficiency, insight and certainty. And, as the leading distributor of independent content in the world, Cinedigm collaborates with producers and the exhibition community with unequalled transparency to market, source, curate and distribute quality content across all digital platforms to targeted and profitable audiences. The company’s library of over 5,000 titles includes award-winning documentaries from Docurama Films®, next-gen indies from Flatiron Film Company® and acclaimed independent films and festival picks through partnerships with the Sundance Institute and Tribeca Film. Cinedigm is proud to distribute many Oscar®-nominated films including “The Invisible War,” “Hell and Back Again,” “GasLand,” “Waste Land” and “Paradise Lost 3: Purgatory.” CIDM-G
About BitTorrent, Inc.
Based in San Francisco, BitTorrent, Inc. is a company dedicated to building a better Internet through innovation in distributed networking and cloud technologies. We have a globally recognized ecosystem of protocols, consumer software and connected devices to help find, share, and move digital content. Our 170 million monthly active users are passionate supporters of content creators and are invested in the future of digital media. BitTorrent was named by Fast Company as one of the World’s Most Innovative Companies for our work with content creators. The BitTorrent protocol was invented in 2001 by our founder and Chief Scientist, Bram Cohen.
- Professional Services
- Arts & Entertainment
- Emily Blunt
- Colin Firth
- ARTHUR NEWMAN