NEW YORK, Jan. 30, 2014 /PRNewswire/ -- CIRRUS Fitness (www.cirrusfitness.com), manufacturer and distributor of custom fitness equipment and the creator of the first line of authentic collegiate and professional sports licensed fitness equipment, announced an exclusive partnership with fitness sensation Jen Selter. Jen's dedication and commitment to her own personal fitness and her motivation of others to get fit has catapulted her to one the most followed personalities on the internet today.
A short 15 months ago, this 20-year-old, true fitness phenom dedicated her efforts to pursue a career in motivating others to become more active, and now boasts more than three million followers across Instagram, Facebook and Twitter.
Since signing with The Legacy Agency, a renowned New York sports agency last week, Selter has been pursued by some of the biggest brands in the world, all looking to support her continued efforts to promote fitness. Her alliance with CIRRUS marks her first national endorsement deal and positions Selter in front of a wide audience of sports fans that she hopes to motivate to be fit.
"Jen's courage to set her own course, take action, and then work hard and sacrifice to achieve this result is a success story for the age in which we live. I think of Jen as a professional athlete, the No. 1 pick, her sport just happens to be fitness, and she found a way to make it happen," Jay Sapovits, CEO of CIRRUS Fitness, said.
According to the agreement, Selter will collaborate on a custom Jen Selter line of fitness products to launch later this year, focusing on helping all levels of fitness enthusiasts achieve their healthy lifestyle goals. Selter will use CIRRUS products and will promote the brand on her social media channels by sharing workout tips and videos, featuring CIRRUS Fitness yoga/exercise mats, stability balls and medicine balls in workout programs. Selter will also host product giveaways via her social media channels.
"I believe in motivational fitness," Selter said. "CIRRUS equipment has personality, it is fun and it will help people be active. CIRRUS makes great durable products that I'm proud to share with my followers, and I can't wait to start developing my line of products."
Jen Selter's custom line is part of CIRRUS Fitness' growing Custom Fitness Solutions program which provides corporations, retailers, fitness/yoga studios, hotels and resorts, and non-profits the ability to bring their clientele an inspired, healthy lifestyle through custom-branded fitness equipment.
Jen's impressive Instagram following has eclipsed some of the most well-known stars including Kobe Bryant, Serena Williams and Chris Paul, and is quickly approaching Bruno Mars. Her loyal fans include Rihanna, Shaquille O'Neal, Channing Tatum and Kevin Hart among many others who she inspires with her daily fitness routines.
About CIRRUS Fitness
Founded in 2012, CIRRUS Fitness is the premier manufacturer of authentic collegiate and professional sports licensed fitness equipment for home, personal and professional use. The products allow alumni, students, athletes, and fans the opportunity to display passion for their school or favorite professional team from the comfort of their home, yoga or fitness studio or local gym. CIRRUS Fitness currently holds licensing agreements with the CLC, NBA, WNBA and LRG, and their products are featured in collegiate athletic facilities nationwide. Additionally, CIRRUS Fitness' Custom Fitness Solutions program provides corporations, retailers, fitness/yoga studios, hotels and resorts and non-profits the ability to create custom branded fitness equipment. CIRRUS Fitness is passionate about health and wellness and is dedicated to delivering products that inspire people to live a healthier lifestyle. For more information, visit www.cirrusfitness.com.
Contact: Rachael Feldman
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