Clearblue Introduces the First and Only Home Pregnancy Test That Detects Pregnancy and Estimates Weeks

The Clearblue Advanced Pregnancy Test with Weeks Estimator Provides Two Essential Answers and Gives Women More Information at the Beginning of Pregnancy than Ever Before

Business Wire

CINCINNATI--(BUSINESS WIRE)--

Clearblue, the world’s number one selling brand in home pregnancy and fertility tests1, introduces the new Clearblue Advanced Pregnancy Test with Weeks Estimator to the U.S. It is the first and only home pregnancy test that not only tells a woman if she is pregnant but also estimates the number of weeks based on time since ovulation2. Before now, there was no home pregnancy test available that provided more than a confirmation of pregnancy. This new test offers women critical information – an estimate of the number of weeks – during a time when women crave both answers and reassurance. Using first-of-its-kind technology, the new Clearblue Advanced Pregnancy Test with Weeks Estimator is like two tests in one, providing women with more information right at the beginning of pregnancy than ever before.

Clearblue Advanced Pregnancy Test with Weeks Estimator is the #1 test choice of OB/GYNs and 84% of OB/GYNs agree that the new Clearblue Advanced Pregnancy Test with Weeks Estimator offers helpful information3. Both women and their doctors will be more informed right at the beginning of pregnancy, and they can make important prenatal care decisions based on the results of this test.

“The new Clearblue Advanced Pregnancy Test with Weeks Estimator is an amazing innovation that will change women’s home pregnancy testing forever. I plan to recommend the test to all of my patients because the additional information provided helps both OB/GYNs and patients even before the very first appointment,” said Rebecca C. Brightman, M.D., OB/GYN in Private Practice in NYC. “Based on test results, and how far along the patient is, this information can be helpful to OB/GYNs when interacting and treating their patients. Additionally, having an estimate of the number of weeks can help determine when babies are due compared to the current method that uses the date of a woman’s last menstrual period.”

Presently, doctors date pregnancies using last menstrual period (LMP), which estimates the number of weeks from the first day of a woman’s last missed period, or ultrasound. The LMP method can be challenging for doctors given that approximately 70 percent of women are uncertain of their last menstrual period4. According to Dr. Brightman, some patients may not have ultrasound dating performed until 8-12 weeks. With the new Clearblue Advanced Pregnancy Test with Weeks Estimator, women have an estimate of the number of weeks earlier than with ultrasound dating and can have more confidence in the answer than with answers provided by LMP. All results should be confirmed by a doctor especially when making decisions about future medical care.

Unlike standard home pregnancy tests which contain one test strip inside, the new Clearblue Advanced Pregnancy Test with Weeks Estimator contains two different test strips. The two strips work together to detect hCG to determine whether a woman is pregnant, as well as to measure the level of hCG to estimate the number of weeks. While all standard home pregnancy tests detect hCG, the Clearblue Advanced Pregnancy Test with Weeks Estimator is the first and only test to measure the level of hCG to estimate the number of weeks, providing women with more information than ever before. Many home pregnancy tests display results using lines, leaving women uncertain of the answer. The Clearblue Advanced Pregnancy Test with Weeks Estimator gives women clear results displayed in words and numbers. If the test is positive, ‘Pregnant’ will be clearly indicated in words on the display along with an estimate of the number of weeks in numbers: 1-2, 2-3 or 3+.

The new Clearblue Advanced Pregnancy Test with Weeks Estimator was developed with input from OB/GYNs, has been tested extensively to ensure its reliability and is supported by a wealth of clinical data. In rigorous clinical trials with nearly 2,000 women, 24,000 urine samples were collected and more than 5,000 samples were tested5. The results demonstrated that measuring the level of hCG is an accurate way to estimate the number of weeks. By measuring the level of hCG, the Clearblue Advanced Pregnancy Test with Weeks Estimator not only detects pregnancy but also estimates the number of weeks.

Most importantly, the Clearblue Advanced Pregnancy Test with Weeks Estimator offers accurate answers: it is 99 percent accurate in detecting pregnancy from the day of the expected period6 and is approximately 93 percent accurate in estimating the number of weeks based on time since ovulation7.

“When speaking with consumers about their wants and needs, we heard that their first thought after a confirmed pregnancy was; ‘how far along am I?’ or ‘when did I get pregnant?’ That’s why we are thrilled to introduce the new Clearblue Advanced Pregnancy Test with Weeks Estimator,” said Kirsten Suarez, Clearblue Brand Manager. “With this test, women and their doctors will have more information right at the beginning of this new phase of their pregnancy journey than they have ever had before.”

The Clearblue Advanced Pregnancy Test with Weeks Estimator is now available at select retailers and will be available at all major retailers by September 1st.

Indications for Use

The Clearblue Advanced Pregnancy Test with Weeks Estimator is an over-the-counter urine hCG test which is interested for the detection of pregnancy. The test detects the hCG in some cases for four days before the expected period (which is five days of the missed period). The test is only intended for individual use at home. It is not intended for use in a healthcare setting. This test contains a “Weeks Estimator.” The “Weeks Estimator” is meant solely as an estimate for the consumer and is not intended as a substitute for a doctor’s clinical diagnosis. The “Weeks Estimator” is not intended for multiple pregnancies. The estimate provided by the device may be inaccurate in these cases. The test cannot be used to determine the duration of pregnancy or to monitor the progression of pregnancy. Your doctor determines how many weeks pregnant you are backs on the first day of your last menstrual period and ultrasound results. This test provides a different estimate that cannot be substituted for a doctor’s determination of gestational age. Only your doctor can provide a reliable estimate of gestational age and only your doctor can monitor pregnancy progression. You should seek qualified prenatal care if you suspect you are pregnant.

About Clearblue

Clearblue is the world’s leading brand in home pregnancy and fertility testing. The Clearblue lineup is built on a strong foundation of peer-reviewed science and consumer understanding and is trusted and recommended by OB/GYNs., Clearblue offers a complete line of products to help women better understand their body’s ovulation cycle and identify fertile days to maximize chances of getting pregnant. The Clearblue family of products includes the Clearblue Fertility Monitor, Clearblue Advanced Digital Ovulation Test, Clearblue Digital Ovulation Test, , Clearblue Easy Ovulation Combination Pack, Clearblue Digital Pregnancy Test, and Clearblue PLUS Pregnancy Test. For more information visit www.clearblueeasy.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 Based on international sales in nearly 20 countries compiled using independent market research data.
2 This is an estimate of weeks since ovulation (when an egg is released to be fertilized by sperm).
3 To women detecting pregnancy. Survey of 206 obstetricians and gynecologists conducted by Symphony Health Solutions in June 2013 on pregnancy test recommendations.
4 Geirsson RT (1991) Br J Obstet Gynecol 98:108-109.
5 Data on file. Using 24,362 urine samples collected from 1,966 women in both the United States and Europe. In total, 5,134 samples were tested to demonstrate that measuring the level of hCG in urine is an accurate method for estimating the number of weeks since ovulation.
6 Using urine samples from 135 pregnant women the Clearblue Advanced Pregnancy Test with Weeks Estimator detected 65.5% of pregnancies 4 days before the day of the expected period, 90.6%, 97.9% and 98.9% for 3, 2 and 1 days before, respectively. Note that hormone levels vary. See insert.
7 Average 93% agreement across the Weeks Estimator result categories when compared to ovulation (LH Surge +1), with a range of 84-97%.

MULTIMEDIA AVAILABLE:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50700561&lang=en

Contact:
P&G Communications
Chris Vuturo, 513-622-3175
vuturo.cm@pg.com
or
MSL New York
Olivia Kupfer, 646-500-7949
olivia.kupfer@mslgroup.com

Rates

View Comments (0)