SHANGHAI, Feb. 4, 2013 /PRNewswire/ -- YPX Cayman, the parent company of Cloud 9, welcomes the ex-CEO of Burger King for Asia Pacific, Peter Tan, to be its Senior Advisor and its latest investor.
Cloud 9, an emerging fast casual restaurant chain in China, is beefing up its management know-how by inviting luminary figures like Peter Tan to assist in growing its business.
CLOUD 9 Store
Chris Tay, CEO of YPX Cayman, says, "As a company grows, and especially YPX, we need more intelligence to guide us the right way. No one or no team can be omnipresent or be a sage and maneuver perfectly at every turn of the corner of a business. So, to be able to rope in Mr. Peter Tan into our family is indeed both an honor and a privilege. A double bonus was when Peter said that he would like to be an investor in YPX. I was very thrilled when I got his blessings and agreement to help us. We are really looking forward to having Peter guide us in our path to becoming one of China's largest local fast casual restaurant chains. His years of experience are priceless, and I am very humbled by him."
Peter Tan says, "I am thrilled to be working with Chris and his team. The retail food space is an extremely competitive environment. Despite this, Chris' focus and strong leadership has enabled him to not only build a strong food retail model but also an equally effective organization. With Chris' and his team's passion and commitment, I have every confidence that Cloud 9 will increasingly play a significant role in the food retail landscape."
Peter Tan joined Burger King in November 2005 after spending 12 years with McDonald's Corp., where he rose to CEO of Greater China, responsible for some 75,000 people and 1,250 restaurants. Prior to that, he worked as a vice president at Citibank, which is why he likes to quip that he went from "B to B – banking to burgers."
Tan, who fundamentally views business success as managing people effectively, hired more experienced personnel into senior level positions, worked to drive "operations excellence" at the restaurant level – everything from a well-groomed crew to a clean, inviting ambience, to a timely Whopper – and focused marketing efforts on the brand's unique selling proposition: flame grilling.
An active Kellogg Alumni Council member who has made both financial and in-kind contributions, such as volunteering as a reunion keynote speaker, Tan received the school's Schaffner Award in 2004 for his exceptional commitment.
About YPX Cayman
Founded in Shanghai in 2010, YPX Cayman focuses on the management of casual (F&B) chains in China. CLOUD 9, the company's first brand, mainly focuses on the Taiwanese casual F&B and snacks segment. The brand now has more than 30 stores in Shanghai, Beijing, Tianjin, Hangzhou, Nanjing, Changzhou, Hefei, etc., and continues to open new stores in China. The company's management team, with a combined over-80 years of experience in the F&B chain management, continuously improves their standard and management level, valuing quality as their first goal. The company aims to establish a large platform in the casual F&B chain in China.
YPX Cayman recently closed its Series C round in November 2012. The investment was led by LionRock Capital, based in Hong Kong, with follow-on investments from Qiming Venture Partners and Ignition Capital. Its shareholders also include Hotung VC, Mitsui Global Investments, and several individual such as Mr. Koh Boon Hwee, Michael Feng Yun Lei and Norman Lui.