NEW YORK, NY--(Marketwire - Sep 11, 2012) - Coffee prices have fallen sharply in 2012 as a result of increased production. The International Coffee Organization recently raised their 2011/2012 global coffee production estimate. "This revision is mostly attributable to better-than-expected levels of production in Vietnam, which is now estimated at 21 million bags, up 7.9 percent," the ICO said. The Paragon Report examines investing opportunities in the Coffee Industry and provides equity research on Starbucks Corporation (
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The ICO now forecasts global production to total 132.7 million bags for the 2011/2012 season compared to last month's estimate of 131.4 million bags and 134.3 million bags a year prior. Recent data from the ICO has shown that coffee consumption last year grew by 0.5 percent to 137.9 million bags, which was below the 10-year average of 2.3 percent. Coffee demand in producing nations grew by 3.3 percent while demand in emerging markets fell by 2 percent according ICO data.
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Starbucks earlier this month signed a $25 million partnership with Square Inc., a provider of credit card readers for mobile devices, to their credit and debit transactions. "Both Starbucks and Square take a similar approach when building products and running our businesses, and together we can bring the best possible payment experience to Starbucks customers," said Starbucks Chairman, President and CEO Howard Schultz. Shares of the company have gained over 13 percent in the last month.
Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. The company last month announced that they have entered into a partnership with supermarket chain Jewel-Osco. The supermarket chain has over 150 stores across the U.S.
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