Coke Is Starting A 'High-End' Fashion Line — And This Is What It Looks Like

Business Insider

Coca-Cola is rolling out a "high-end" fashion line of vintage bomber jackets, vests, and biker jackets that will run between $450 and $1,650.

The 200-piece collection was crafted by the designer Dr. Romanelli (aka DRx), who stitched together the items from Coca-Cola branded clothing he found in thrift stores and flea markets around the world.

Here's what some of the collection looks like:

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Coca Cola plain red jacket by Dr. Romanelli

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Coca Cola racing jacket by Dr. Romanelli

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Coca Cola logo mashup t shirt from Dr. Romanelli

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Coca-Cola black jacket by Dr. Romanelli

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Coke jackets from adweek by Dr. Romanelli

Dr. Romanelli

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Red sweatshirt Coca-Cola by Dr. Romanelli

Dr. Romanelli

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yellow coca-cola jacket by Dr. Romanelli

Dr. Romanelli

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Coca Cola vest

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Coca Cola red and white jacket by Dr. Romanelli

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The line will debut in select stores in Paris, London, New York, Los Angeles, Las Vegas, Toronto, Miami, Shanghai, and Hong Kong.



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