Coke Is Starting A 'High-End' Fashion Line — And This Is What It Looks Like

Aaron Taube

Coca-Cola is rolling out a "high-end" fashion line of vintage bomber jackets, vests, and biker jackets that will run between $450 and $1,650.

The 200-piece collection was crafted by the designer Dr. Romanelli (aka DRx), who stitched together the items from Coca-Cola branded clothing he found in thrift stores and flea markets around the world.

Here's what some of the collection looks like:

Coca Cola plain red jacket by Dr. Romanelli
Coca Cola plain red jacket by Dr. Romanelli

Colette.fr

Coca Cola racing jacket by Dr. Romanelli
Coca Cola racing jacket by Dr. Romanelli

Colette.fr

Coca Cola logo mashup t shirt from Dr. Romanelli
Coca Cola logo mashup t shirt from Dr. Romanelli

Colette.fr

Coca-Cola black jacket by Dr. Romanelli
Coca-Cola black jacket by Dr. Romanelli