The No. 1 cable TV company aims to build up its Xfinity video-on-demand brand with the kickoff of a promo that gives customers free access to 3,500 shows, including premium content from HBO, Showtime, Starz and Cinemax. The 7-day "Watchathon" will feature 100 TV series from 30 cable and broadcast networks, including HBO's "Game of Thrones." Comcast (CMCSA) last month said it will pay General Electric (GE) $16.7 bil to acquire full ownership of media giant NBC Universal. Shares rose 2%.
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