The headline number fell by 0.4%. Economists expected sales to be unchanged from a month ago.
Excluding autos and gas, sales fell 0.1%. Economists were looking for a gain of 0.3%.
All around, these are ugly numbers.
Personal consumption is by far the largest component of GDP.
More From Business Insider
- Samsung Galaxy S4 Vs. iPhone 5: Which Phone Is Better?
- This Chart Contradicts The #1 Fear People Have About The Economy
- Everybody Will Be Watching A Report Next Week To See If The Economy Is Really Going To Crap Again
- Politics & Government